• A$140

• 26 designs

• 14 designers

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Flyer Design Brief

Hi,
Our new Frozen Yogurt business needs a Flyer to promote the opening of the first self-serve Froyo Shop in Chinatown, Sydney Australia.
Our business name is Smoyo,which stands for SMOoth YOgurt.

Our Frozen Yogurt business concept is simple & can be seen worldwide, e.gs Tutti Frutti, Yogurtland, TCBY e.t.c
Customer's choose the size of cup they prefer.
Use our soft-serve machines to dispense up to 6 different flavours.
Customer's can then choose up to 15 different toppings to top up their cup of Froyo.
& Finally Weigh & pay for their cup of Frozen Yogurt.

The Fun part is Customer's have total control/choice over the portion sizes, choice of flavours & can have unlimited choice of toppings as it is pay by weight!

The main colour scheme we would like to use is basic shades of blue and white, but does not need to be limited to these colours, as long as the design is fun & appealing.

I have attached sample flyers to show the layout on what we need on our flyer.

Target Market(s)

The target market will be the young youthful crowd (high school students, uni students et.c) & professional office workers so Anywhere from 10-35 yrs

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The brochure needs to be A5 size half front & other half back.
  
  The front needs to have -
  
  Our logo on top of flyer.
  
  Opening Special 50% off regular price! date of promotion will be 28/09/12 - 1st/10/12
  
  Picture of a cup of frozen yogurt with our branding on it.
  Location map & address of our business.
  Shop 219, 25 Dixon St, Haymarket.
  
  Opening times 10am to 10pm
  
  The back will have the instructions on the back explaining our concept.
  1. Choose your cup size.
  2. Choose your favourite Smoyo!
  3. Choose your toppings!
  4. Weigh & pay for your cup of Smoyo!
  
  Choose from over 50 rotating delicious smoyo flavours & toppings.
  
  We would like our website address on bottom www.smoyo.com.au & follow us on twitter #smoyofroyo.

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Files

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