• US$200

• 60 designs

• 22 designers

---

Logo Design Brief

We need a logo design for an Austin-based acupuncture clinic that specializes in reproductive health, primarily fertility. We provide treatment in the form of acupuncture, nutritional recommendations and supplements, and lifestyle advice to patients who are trying to conceive.

Our patient demographic is college educated, middle class, 95% female. The majority are undergoing some form of ART (Assisted Reproductive Technique like IVF) in conjunction with their treatments at Axis.

We're looking for an attractive logo that doesn't scream "I'm getting acupuncture, because I'm having fertility issues and can't make a baby!". No needles in the logo. We do more than just acupuncture.

It needs to incorporate the line "Balance for Life"

Target Market(s)

middle class, college educated women 30-45 yrs old

Industry/Entity Type

College

Logo Text

Balance for Life

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Since "balance" is in the tag line, the logo itself should appear balanced.

Nice to have

• The tag line is not imperative, but would be nice.
  
  Simple and clean is a plus.
  
  Greens and blues are especially good colors to incorporate, but not limited to those.
  
  Will do a website overhaul this spring, so I'm not limited to a specific look or feel for the logo.
  
  Please don't make it too "girlie" (i.e. pink). I do treat men as well.
  
  

Should not have

• Needles, lotus flower, babies