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Launch of new marketing brand to attract companies to do business in the UK - needs a new logo
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This customer received 70 logo designs from 24 designers. They chose this logo design from Daniel as the winning design.
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£320
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70 designs
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24 designers
Logo Design Brief
We need a striking iconic logo to support this new international brand which is 'The B2B Marketing Laboratory' playing on the theme of the Lab - think mad scientists and test tubes, bunsen burners and mixing colourful liquids - we want to create a funky lively image which will inspire our customers and partners to want to work with us.
We mix together PR and Inbound Marketing in the Lab and create sales excitement and enquiries. We would like to use a striking colour - red or orange or a vivid blue. Our inspiration comes from our business partner www.hubspot.com and their orange sprocket logo.
Updates
Project Deadline Extended
Reason: Hi Guys
Thank you for your input so far. A few designers were confused by the name of the company versus the tag line so I have decided to extend the deadline until Monday 24th to allow for some resubmissions. If you have not submitted your designs yet or if fresh inspiration strikes you over the weekend, please keep the ideas coming.
Many Thanks
Robert Dearsley
Added Thursday, September 20, 2012
Target Market(s)
Our buyers are managing directors and sales directors of SME companies who are business to business sales organisations predominantly male
Industry/Entity Type
Marketing
Logo Text
Transforming marketing and creating sales excitement!
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for an image that we can use to brand the business and it will stand in its own right as an icon - see example of Hubspot sprocket logo. www.hubspot.com
It must show the chemistry which will help to transform their business and generate sales
PR + Inbound Marketing = more sales leads!
Nice to have
- Think Laboratory - what is the essence of alchemy and mad scientists - think Christopher Lloyd in back to the future - a real working lab where things - liquids perhaps - get mixed together to create sales - test tubes, beakers and bunsen burners boiling a liquid that is PR with another which is Inbound Marketing -IM- to explode or excite or rocket into more sales!
Should not have
- It must be funky and now - nothing that implies old or staid.