Hobart Interiors - Design, upholstery, blinds, curtains, wallpaper

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This customer received 129 logo designs from 44 designers. They chose this logo design from briliana as the winning design.
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Logo Design Brief
We need a classy logo or "identity" to be used for a business card. This is a new interior decorating and design business that will specialize in - blinds, outdoor awnings, curtains and wall papers, custom designed furniture and upholstery, and re-upholstery. We envisage our market to be middle to upper end with an emphasis on a high level of personalized service and attention to detail, using only quality products. We offer our extensive experience to the residential and commercial markets.
We should probably say that we are two heterosexual men with years of hands on experience in this industry, wanting to appeal to what we think will predominately be a female client.
These could be key points:
elegant and personalized
quality and back-up service
hands on experience
Updates
The simple clean designs using the letter H and i are the best so far. We also need to make sure the logo will stand out painted on a white delivery van.
Added Sunday, June 01, 2014
Some great designs so far. Thanks so much.
We possibly should have mentioned that HOBART is a capital city - so not the main word in the design - it should carry equal weighting with Interiors.
Thanks
Added Tuesday, June 03, 2014
Target Market(s)
Middle to upper class predominately females aged 40 to 60
Double income, time poor.
Industry/Entity Type
Residential
Logo Text
hobart interiors
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- modern fonts
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern
Nice to have
- Modern colours
Should not have
- Purple Pink intricate details, old fashioned fonts or designs or colours
Colors we don't like would be purple and yellow