Logo design for extreme sports vacation company

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This customer received 82 logo designs from 27 designers. They chose this logo design from Luis as the winning design.
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We need a logo for a new cool company regarding extreme sports and adventurous vacation trips. We offer trips on a wide variety of sports: skiing, snowboarding, surfing, kitesurfing, scuba diving and sky diving on remote destinations all over the world.
Brand name: Fuel The Rush
Key brand values: excitement, surprising, useful, simple and trustworthy
Updates
Project Deadline Extended
Added Tuesday, June 03, 2014
Hello,
We have updated the briefing. Can you please have another look at it?
Best regards,
Fuel The Rush team
Added Tuesday, June 03, 2014
Project Deadline Extended
Added Tuesday, June 24, 2014
Target Market(s)
Target group: millenials: 18-35 year old
Industry/Entity Type
It Company
Logo Text
Fuel The Rush
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Logo needs to remain recognizable with every size. ie. If the logo is shrinked to 1x1cm, there won't be any loss of detail. But it also have to look cool on a huge billboard
- Logo can be used in a corner of a movie (Youtube, Vimeo, offline)
- Can be used portrait & landscape (no funny whitespaces in advertisement area)
- Logo can be used in only 1 color (in case of print, no greyscales ie. 50% of a color)
- Logo needs to look good in black & white
- Logo can be used inverted
- Use Pantone Colors
- KISS (keep it simple stupid) :)
Should not have
- abundance of colors