Logo Design Project

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Logo Design Brief
Goals: To refresh the TriEvents brand by creating a new logo and image
Business Mission Statement:
To be recognized as a market leader in delivering quality experiences for our customers through professional events
What TriEvents Does:
TriEvents organize and manage large scale community sporting events. These activities include:
• Triathlons
• Fun Runs
• Cycling Events – Elite racing, community rides and mountain bike events
• Open Water Swims
• Obstacle Course / Adventure Race Fun Run
Our brands include:
• The Western Mudd Rush
• Telstra Triathlon Series
• SunSmart Women’s Triathlon
• Tadpole Junior Multisport Series
• Act Belong Commit Dwellingup Mountain Bike Classic
• Verve Energy Port to Point Fun Run
• Smokefree Perth Criterium Series
We also manage the operational delivery of two of Western Australia’s iconic community events
• HBF Run For A Reason
• HBF Rottnest Channel Swim
Requirements:
Initial Brief – develop a logo which represents the status of TriEvents in our industry and what we do.
Outcomes:
- A logo which represents our business well
- A logo that can be attached to our various brands to ensure people recognize the brands as being owned by our business
- A logo what works well on digital screens, print and clothing
Industry/Entity Type
Industry
Logo Text
TriEvents - Event Management