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Nulon logo re-design project
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This customer received 107 logo designs from 29 designers. They chose this logo design from larismanis as the winning design.
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A$400
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107 designs
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29 designers
Logo Design Brief
We are an Australian family owned and made automotive lubricant company. We manufacture a range of products such as engine oils, gear and diff oils, automatic transmission fluids, hydraulic oils, small engine oils, brake fluid, marine oils, aerosols and specialty products. We produce the number one selling range of coolants and the top range of engine and fuel additives in Australia.
Our products are sold predominantly in automotive retail stores so we are up against brands such as Castrol, Valvoline etc.
We would like to see our current logo redesigned/updated to promote a more premium look, feel and product and to strongly emphasise the fact that we are proudly Australian owned and made.
Updates
Project Deadline Extended
Reason: We have contacted many of the designers with requests to re-submit new logos so the deadline has been extended to allow enough time for you all.
Added Wednesday, September 12, 2012
Target Market(s)
Nulon’s target market is motoring enthusiasts aged 18-54 and our products are found predominantly in the retail market.
Industry/Entity Type
Automotive
Logo Text
Nulon
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are not looking for a complete redesign of our logo; just an update/re-fresh. It will still need to be recognisable as the Nulon brand and not confuse people who know the current logo. The logo must convey that we are Australia’s premium lubricant company and promote that we are Australian made and owned.
Nice to have
- We have found that the shape of our current logo can be restrictive so we are looking for more of a pictorial/combination logo or an emblem logo where we would be able to better utilise space in print and digital media.
Please be mindful of the fact that the colours used in the packaging of our products vary a lot. We currently use packaging colours such as gold, orange, black, clear and olive green so any logo would need to be able to be used on a variety of different coloured packaging. We also predominantly use black backgrounds with a lot of our print advertising and point of sale material so please keep this in mind.
