• US$200

• 36 designs

• 12 designers

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Logo Design Brief

I would like to have a logo created for my new website, The Retirement Answer Guy (www.retirementanswerguy.com). The site is not currently live, as I need the logo for the web designer.

I am a financial planner specializing in retirement planning. My ideal clients are married couples between the ages of 55 and 72, with at least $250,000 to invest, that value professional advice, and who are concerned with passing their wealth on to the people and charities they care about.

The design should communicate my expertise in retirement planning. In my business, people don't hire you unless they like you and trust you. So, I would like the logo to have a likability factor.

I would actually like to have something like one of my competitors has done. His website is: http://www.rogerwhitney.com. I like how he incorporated his photo into the logo as a caricature. I would love if something similar could be done for me.

Target Market(s)

Ideal Client Profile
Married
Homeowners
55 to 65 years old
Have children and possibly grandchildren
College Educated
About to retire or just retired
Conservative values
Family Steward personality type
Lead active lifestyle
Delegators who value professional advice
Outgoing personalities
Investable Assets of $500,000 to $5,000,000

Industry/Entity Type

Financial

Logo Text

Retirement Answer Guy ... Helping You Plan a Better Retirement

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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