Logo Design for a Telecom Company Product
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This customer received 79 logo designs from 27 designers. They chose this logo design from Omee as the winning design.
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Logo Design Brief
We are an ISP in Brasil providing broadband internet for corporate customers.
Currently we are developing a new product in the market for companies that already have another internet service provider (from our competitors). Our strategy is to focus on being their redundancy internet provider, their backup link, in which they will rely when their main or primary internet connection is faulty.
Developed only for redundancy purposes, this product is called ActiveLink and needs to be white / green as the green color is related to "online" or "connected".
The logo design should communicate a safe, reliable, stable, steady, always On, always available, uninterrupted, constant, alternative internet connection.
Updates
please check updated brief with 2 images to clear up the ideas of what we are searching for.. thanks!
Added Tuesday, September 04, 2012
Target Market(s)
focused only on corporate customers all industries
Industry/Entity Type
Internet
Logo Text
Active Link
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- would be nice if the logo image refer to a secondary / alternative path or route for internet service for the customer.
================= UPDATED TEXT BELOW ==================
In order to help you to understand better what we are looking for, be aware that when you have a secondary internet service provider you may have an alternative path or route as we call. This idea is very well symbolized by the image of the letter "Y" as it reminds a bifurcation in which the company may have a second / alternate way that will keep them online and connected.
Please see attached, images of a poor design we have made only to help you understand better the idea. We know you can do much better.. please feel free to find another symbol that indicates the same, it's just a suggestion to help you understand better what we would like to have.