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- FAN SHOP | ONLINE STORE LOGO NEEDED -
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This customer received 216 logo designs from 67 designers. They chose this logo design from shpaolin as the winning design.
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US$300
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216 designs
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67 designers
Logo Design Brief
modnakatedra.com is a fan shop, an online store and a student project established in a partnership with faculties within University of Zagreb in Croatia.
On modnakatedra.com, we will sell hoodies, t-shirts, hats and other apparel that represent each faculty within the university.
The English translation of modna katedra would be FASHION DEPARTMENT.
“Modna” means fashion in Croatian, and the word “katedra” translated to English would mean department (even though it is not the literal translation that would fit the best in this context). In Croatian, the word “katedra” is used specifically for a department within a higher education institution only. E.g., in English, the word department can be used in reference to “police department,” but in Croatian, the word “katedra” can not be used in such a context.
What do we want the “modnakatedra.com” logo to look like?
We are focused on a student population between the ages of 18 and 28. According to that, we want the logo to be funky, urban and kind of modern with a retro touch.
On the web shop, communication with our buyers and visitors will be informal and easygoing; therefore, we want our logo to put off the same vibe.
We are not attached to any specific color, but we prefer bright colors. (color palette attached)
Updates
Hieveryone!
First off we would like tothank you all for participating our contest! We have received a largevariety of great designs and it was really difficult to pick the bestone.
In decision process we triedto align given solutions with our brief and as well we tried tovisualize which logo would fit the best in our marketing plan or outof which logo would be possible to create a story and start a word ofmouth within target audience.
How we see the winning logo andwhy is it chosen?
First off its leaving such agood impression on us and on every other person that we asked.
Second, the communicationtoward target audience is personalized. Owls represent wisdomand intelligence. It's wearing what looks like a letterman jacketwhich students who are in sports for schools buy, but it also lookslike a kind of dorky but cute sweater or vest that a smart/nerdystudent would wear. The glasses tie in with the character as well.
Everything about it representsan intelligent student in university apparel but in acreative/cute/funny/clever way.
Communication toward our targetgroup is clear and distinctive. The logo stands out of a crowd andit’s easy to memorize as well as it gives us a chance to do so manythings out of it.
Thank you everyone for yourtime and effort. We appreciate it a lot.
Many of you are great highquality designers you had great designs but eventually we had to comeup with the one that fit our needs the best. We wish you goodluck on your other projects !
Best regards,
SelectaPr team
Added Thursday, September 13, 2012
Target Market(s)
We are focused on a student population between the ages of 18 and 28.
Industry/Entity Type
Communication
Logo Text
modnakatedra.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
