Behind the Bars

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This customer received 37 logo designs from 17 designers. They chose this logo design from Jose Gonzalez Rosario as the winning design.
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We need a logo for our new bike shop - "Behind The Bars". We are based in New Zealand and our products will be sold throughout the country. Our demographic are 16-40 years riders into the newer styles of mountain biking - Freeride, Downhill, Dirt Jumping & Enduro - any use of bike parts in the logo should reflect this. Landscape logo preferred.
Updates
We prefer if the logo contains "www.behindthebars,co.nz" or "behindthebars.co.nz" - as this will mostly be an online store we feel it is important that the URL is incorporated into the logo OR the ability to seamlessly integrate the website URL text below the logo at a later stage for use on stickers/work vehicles etc.
Added Monday, August 18, 2014
Industry/Entity Type
Shop
Logo Text
www.BehindTheBars.co.nz