• A$400

• 95 designs

• 32 designers

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Logo Design Brief

We need a logo design for a new company based in Brisbane, Australia called "Plenitude Wealth Advisory". We provide clients with holistic financial advice designed to achieve their lifestyle goals and aspirations. Plenitude is another word for 'abundance' and this is part of our company's mentality: to live in a world of abundance rather than a world of scarcity. We value our clients' dreams & aspirations, what they want to achieve in their lives and seek to provide them with the peace of mind that their plan is specifically engineered to achieve their goals within a realistic time frame. We believe our clients decide to own their destinies through working with us today.

We would like to see designs that fits well with the "AMP logo" we've attached as we are a company that uses their licence. AMP stands for Australian Mutual Providence, this company has been in business for more than 150 years and is one of the largest corporations in Australia.

"Plenitude Wealth" are the primary words (please make these words pop) whilst "Advisory" is secondary (this word can be somewhat subdued relative to the first two words) but must be within the logo.

The final design should communicate trust, confidence, reliability, empathy and credibility.

Target Market(s)

Professionals either starting their careers or just about to retire ages 30 - 65. People who have their finances as a priority in their lives and are willing to take action to put themselves in a better situation.

Industry/Entity Type

Financial

Logo Text

Plenitude Wealth Advisory

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must fit in with the AMP Logo attached. This logo will be used on a business card with the AMP logo therefore it is important that the logo does not clash with the AMP Spark.
  
  The AMP spark can be found on amp.com.au (having issues with uploading the logo).
  
  Fluid lines, curves and a contemporary feel is what we're looking for. Please have the logos in greyscale, black & white and colour. Also please have the logos on a dark and white background.

Nice to have

• We are a business that focusses on transparency, trust and building relationships with our clients. Please keep these elements in mind when creating the logo.

Should not have

• Anything to do with $$ signs. Market movements (graphs that show positive growth). No rigid shapes.

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Files

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