• £200

• 112 designs

• 30 designers

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Logo Design Brief

I need your help!

I am a 29 year old male personal trainer who is moving away from a large commercial gym and looking to become freelance. I will sell 1:1 training sessions/packages and associated services (bootcamps, nutrition etc) working from a bespoke private gym space.

The business is called Zest Personal Training. Zest is obviously associated with lemons and limes and has a clean green feel, but more importantly refers to a component of positive psychology. Zest is defined as living life with a sense of excitement, anticipation, and energy. Approaching life as an adventure; such that one has “motivation in challenging situations or tasks”.

My target market is people living within a commutable distance of the gym (for obvious reasons!) but in time I will offer some web based support services. Clients will most likely have a good level of disposable income or at least the commitment to spend on their health and wellbeing. I will offer services to both men and women mainly aged in the range of 20-60. I will be direct marketing to the general population and speaking to primary health and associated service professionals to build a network of referrers.

My website is currently under construction using a premium wordpress theme and i'm looking to achieve something modern, sleek and memorable.

I would like a clean, fresh and modern design that has a boutique feel but that isn't intimidating. It needs to attract image conscious 30 year olds as well as more senior individuals interested in fitness, as well as those looking to engage in personal training as a short term goal driven project...I don't ask much i know!

I will need to print the logo on business cards and clothing etc. In terms of colour I like either a darker lime green, grey and white or lemon yellow grey and white but i am open to suggestions.

Finally, I would probably prefer to stay away from more traditional pictures of limes etc. but will of course be guided by your creativity. (I have attached some files with colour schemes or logos that I currently like to give you an idea).

Big thanks in advance!

Industry/Entity Type

Personal Trainer

Logo Text

Zest Personal Training

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Files

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