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This customer received 120 logo designs from 31 designers. They chose this logo design from keyretive.media as the winning design.
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Logo Design Brief
We need a logo design for a payment based tech company based in New Zealand. We design and develop loyalty programs, gift, pre- paid and credit cards.
Rubio Limited is the company name but we will trade as "Rubio".
Some of our initial work with clients will be in the ibeacon space with custom apps linked thru to their loyalty program.
We have a sister company called Rubia which is in a ruby red colour so we would want to stay away from reds.
Our final design should communicate, innovation, reliable and smart.
We have another company called Ryder Inc which has a R as it logo so I dont want to follow that theme....
Ok update: The design attached was the winner so you can see what it looked like...However it was a copy of another logo but hopefully you will get a feel of what I like
Updates
Thank you all for such amazing designs!!! It was so hard to pick, a very close call indeed!!!
Added Wednesday, May 28, 2014
So the designer that I picked copied the design from another company...so hopefully they get kicked of the site for that. so we are back to square one
Added Thursday, May 29, 2014
Target Market(s)
Corporates and medium sized businesses
Industry/Entity Type
Trade
Logo Text
Rubio
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to be able to reverse out the logo for different colour paper etc... It needs to be original...
Should not have
- I dont want an R as the logo we already have that for another brand