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New mud running company in Thailand needs a tough logo to promote their business in south east Asia.
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This customer received 32 logo designs from 11 designers. They chose this logo design from mvillamin as the winning design.
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US$200
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32 designs
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11 designers
Logo Design Brief
We are a new mud running company based in Thailand. Our aim is to bring extreme challenge races to south east Asia. If you're familiar with companies such as Tough Mudder, Spartan Race and Warrior Trail, you'll understand the kind of events that we will be putting on. Runners will have to conquer multiple obstacles in 7.5km and 15km races.
We want designers to create a tough, yet traditional logo that draws on Thai art. The Thai monkey god Hanuman is a good reference point although we would be interested in receiving all submissions. I've attached a logo from a design company called Tenmao Designs. We really like this style. Red and black are our preferred colours.
Our races will be called Warrior Trail
We have a huge amount of material that we need to generate from posters and flyers to t-shirts and souvenirs. The winning entry would likely be chosen to work with us on future projects.
Target Market(s)
We hope to attract both men and women between the ages of 23 & 50. We envisage the majority of out participants will be men in their late 20s, early 30s. Participants will most likely be local (Thai) but we hope to attract a large number of expats.
Industry/Entity Type
Events
Logo Text
Warrior Trail (main text) We'd like "Never Surrender" as a subtext (although we would happily accept submissions without this subtext if it looked too cluttered.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Red & Black Colour. The designs I have received so far have had basic fonts poorly aligned. Fonts to consider using - VKTS Distress, A love of Thunder or Assassins - or any other cool font that you know of. Please make sure letters are evenly spaced.
Nice to have
- We're considering using the design as a medal aswell so circular submissions may do well.
Drawing on Thai at style
