Logo Design Project
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This customer received 30 logo designs from 10 designers. They chose this logo design from Grapflix 2022 as the winning design.
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Logo Design Brief
My business provides training for women across the world (84 countries) to become birth doulas (supporters), childbirth educators and breastfeeding counselors. We are in the process of launching a new website that is fresh and contemporary (www.childbirthinternational.com/newsite/index.shtml) and our logo has been redesigned. However, it just does not look right - the baby in the logo is sitting unnaturally. I do not want to change the fonts of the words.
Updates
Project Deadline Extended
Reason: Did not originally intend to restrict the deadline so tightly. Just correcting now.
Added Tuesday, September 04, 2012
Target Market(s)
Women in every country (English speakers), 30-45 years old, graduated high school (with the ability for uni), natural focused
Industry/Entity Type
Training
Logo Text
Childbirth International - making a difference
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have our corporate colours (green and red) included. There must be a woman as the primary focus, with another person clearly supporting her (not clear whether it is her partner or her doula), and a baby should be in the logo. Preferably not clear whether the baby is already born, or she is pregnant.
Nice to have
- A hand drawn element to it - friendly and approachable feel. The company focus is on providing excellence in support through your training, and professional, but with a feel that your trainer takes the role of a big sister, someone you can easily connect with.