• US$400

• 58 designs

• 32 designers

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Logo Design Brief

MyOrganicVineyard - Design Brief

MyOrganicVineyard (MOV) is a new venture that provides the following products/services.

‘own’ your own vine on an organic vineyard in the South West of France in the Cotes De Duras nr the Boardeux region.

‘follow’ your vine over the course of a year and learn about all aspects of wine making from vine to glass.

‘personalise’ your wine & labels and receive 2 bottles/vine of the wine your vine produces

‘guided tour’ of the vineyard to visit their vine and learn more about the winemaking process

- ‘discounts’ off our other award winning organic wines

The market for the product is anyone who enjoys wine and would like the idea of:

owning their own vineyard
learning about the wine making process
drinking their wine from their vine
personalising the labels/wine

Membership of MyOrganicVineyard is annual and costs from £49.95/year which includes a full interactive/digital weekly guide to wine making and 2 bottles of wine delivered to your home.

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MyOrganicVineyard has a number of brand attributes:

quality
value (good value)
award winning
organic
genuine/real
ethical
accessible

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We want MyOrganicVineyard to feel like a high quality brand.

In the UK there are brands that fit into the category.

http://www.marksandspencer.com/
http://www.waitrose.com/
http://www.waitrose.com/content/waitrose/en/home/wine/learning_about_wine/how_is_wine_made.html

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The brand MyOrganicVineyard does not cover the wine itself - it is the membership service and platform.

The brand/logo needs to be capable of being used along side and ‘inside’ templates of labels created by members of MOV.

eg: a member may choose to call their wine - Vignoble De La Legue - with an appropriate design. The MOV logo must be able to support a strapline similar to ‘Wine from MyOrganicVineyard’

The brand/logo needs to be able to sit inside other pages - for example if Waitrose agreed to promote the product the logo and photos of bottles & packaging with MOV branding would appear on their website.

The brand/logo & look/feel needs to be able to work on a range of packaging materials.

a wine bottle label (front & back)
a package containing wine bottles
a members certificate (detailing the vine they own)
a gift card
a point of sale holder
an advert on another website

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The .com should be clearly seen as our main marketing mechanism is to get people to visit the website.

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We will also be making heavy use of Facebook, Twitter, Pinterest & YouTube to market the concept.

Target Market(s)

the final audience are probably mainly men aged over 40 who are keen on wine - although the gift packages will be marketed to their family as a gift

Industry/Entity Type

Digital

Logo Text

MyOrganicVineyard

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The main thing is that QUALITY is what people feel. Whilst the concept is 'new' and very 'social media' like - the wine isn't - it's high quality wine, award winning for the last 7 years and has a strong traditional organic heritage.
  
  As per our brief - the logo must incorporate the .com address and must be capable of working on a wine label that is produced using MyOrganicVineyard
  
  think of it as a 'powered by MyOrganicVineyard.com' - though for wine.

Nice to have

• remember it's got to work on a range of packaging - if you could show it on a wine case that would be great - like this - http://www.thecoolist.com/wp-content/uploads/2009/07/ciclus-wine-case-lamp_1.jpg

Should not have

• no gimmicks - this is a serious / value / quality brand and we want people to feel that