Cannot display content
Error Icon
Error

Server is not responding try refreshing the page using the button below

Refresh modal Refresh

Logo for greenlicious / new intl. non-profit / sustainable food

Winner
Contest winning design
View Design

Want to win a job like this?

This customer received 224 logo designs from 31 designers. They chose this logo design from bluejet as the winning design.

Join for free Find Design Jobs
  • Closed - Design Selected
  • Guaranteed
  • Budget US$440
  • Number of designs 224 designs
  • Number of designers 31 designers
Logo Design Brief

The food chain has a massive impact on the environment. For example, up to 30% of all greenhouse gas emissions are due to the food chain, at least 25% of the global fish stocks are overfished, and agriculture uses more than 90% of ever more scarce freshwater. greenlicious is a new non-profit devoted to reducing the environmental impact of food. Our first project aims at helping people to reduce the carbon-footprint of their food choices. We will do so by a) getting lots of renowned chefs and foodies on board to contribute delicious recipes, b) adding these recipes to a weekly food planning and shopping list tool, c) assigning a carbon-footprint to every recipe, making it easy for people to make more informed and sustainable food choices (this will be a world's first and integrates an enormous amount of scientific data). This tool will be available in multiple languages and greenlicious will make it freely accessibly to anyone anywhere.

You can help us in our mission to make food good again by creating a stand-out logo. Ideally, that logo would communicate the following: greenlicious celebrates enjoyment and sustainability. greenlicious is trustworthy, drawing upon up-to-date science and cutting-edge data analysis. greenlicious offers modern and highly user-friendly tools. greenlicious isn't just a brand: it is an open community of people that work together for more sustainability.

Please note: while greenlicious starts with a focus on climate-friendly food, our ambition is broader and we will cover other aspects of sustainability in the future - so do not reduce the logo design to carbon-footprinting.

Info Icon
Updates

In light of the first submissions, we thought it would be useful to clarify our ideas a bit more:


1) we really are after something with creative bite. if you just have a standard font and no interesting symbol then your concept is probably not going to appeal to us.

2) we are after a symbol that represents a core value of the non-profit, like a greener future, sustainable living, or a community of people working together for a better future, etc - so please try to avoid a symbol that simply depicts some foodstuff (e.g. apple) or that simply depicts the letter G. 

3) given the name of our non-profit, it is tempting to work with the color green. this is fine with us, but we encourage you to consider whether the color green could not play a role in the background or the symbol, rather than simply in the word "greenlicious". Also, given the stroop effect (http://en.wikipedia.org/wiki/Stroop_effect) one should really stick to white, black or green for the word "greenlicious"

4) Finally, taste is subjective and we thought it might be useful it we shared a handful of logo designs we think are well executed to give you a bit more of an idea of our taste. 

Thanks again for you support and we look forward to your submissions. Daniel & Sven


Added Tuesday, August 28, 2012

Dear designers,

we are happy to announce that we have now committed the payment.

also, we have just learned that there is a restaurant in malaysia that is called Greenlicious (www.greenlicious.com.my/home/). Please make sure that your proposals clearly differentiate our non-profit from this restaurant.

Thanks for your support! Daniel & Sven
Added Thursday, August 30, 2012

Project Deadline Extended
Reason: We have four favorite designs now and we want to give everyone that extra little bit of time to put in a revision befor making our decision. Thanks for all the creative input from everyone. Daniel & Sven
Added Wednesday, September 05, 2012

Target Market(s)

People interested in sustainable living & food /LOHAS (Lifestyles of Health and Sustainability) - typically well-educated

Industry/Entity Type

Sustainability

Logo Text

greenlicious (alternatively: Greenlicious - the best design will determine if we go with g or G)

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • The logo will be used in different contexts: on the web/ in apps, but also on print media such as letter heads, business cards, or brochures. As such, the logo should also yield itself to copying - that is, its luminosity should yield a clear contrast to a white background. The logo must be a vector graphic and we will need it as an .eps, .ai or .svg file.

    The logo must contain the word "greenlicious" (or "Greenlicious").

    In contrast to many recipe sites, we put a premium on aesthetics - this means that our web/app presence will be clean and advertisement free and our recipes will be accompanied by outstanding imagery. Our logo must fit with this broader vision.
Nice to have
  • Ideally, we'd also like the word to be linked to a symbol. In that case, it would be desirable if the symbol could also be used on its own.

    We really want something creative.
Should not have
  • No clipart. No 'run-of-the-mill' logos
Payments
1st place
US$300
2nd place
US$100
Participation payments x 2
US$20
Total
US$440
Project Deadline
08 Sep 2012 15:41:51 UTC
Language
Logo Design inspiration
Bid on my logo design, Cricket club logo design, Mascot logo generator design, Dj logo design, Hindi font logo, Open source logo design, Arabic logo design software, Negative space logo generator, Minimalist logo generator design, Logo auction