• US$400

• 88 designs

• 33 designers

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Logo Design Brief

A little bit about the ideas behind BOUND COUTURE:

Bound Couture is a electic and edgy collection of jewellery & accessories handcrafted by talented silversmiths including unique artisan pieces. It main products will be womens, mens & unisex jewellery, handbags & homewares.

Bound Couture is targeting two core markets of young professionals and the consciously aware. Bound Couture offers metaphysical, symbolic & free lifestyle with handcrafted ranges designed to create good energy jewellery with spiruitual messages in contrast with edgy, unusual pieces.


HERE IS WHAT WE NEED:

A logo that can be used on our letter head, on flyers, brochures, and different sizes of posters and basically any other advertising material as well as on Business cards with my mobile number and website address.

I have the following requirements for the logo:

- The logo should attract attention and be eyecatching/edgy yet simple enough to be scaled.

(Also after a seperate logo with just the with the the intrinsic possibility, after being in use for a while, to be used as ‘stand-alone and recognisable by the public. Similar to Dolce and Gabbana's & Loius Vuitton's logo. This would just be BC but needs to relate to the logo above)

OUR TARGET AUDIENCE IS:

While Bound Couture hopes to cater for the general 18-40 age bracket it will be targeting Y generation young professionals.

This brand should portray class as well as edge. It will cater towards the young urban professionals who spend alot of their income on their lifestyle.


WE LIKE THESE EXAMPLES:

I am open to ideas however seeing as the label is EDGY and also based upon being BOUND perhaps handcuffs or something similar in the logo would be effective. (I WILL TRY TO FIND A EXAMPLE) Thank you

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A logo (Bound Couture and BC) which captures the target market and exudes edge and class.

Target Market(s)

WEBSITES WITH SIMILAR STYLED JEWELLERY:
http://www.ettika.com/home.php
http://www.vitafede.com/
LIKE THIS IDEA: http://www.dogeared.com/ TO HAVE the BC as cuffs or something on the side like they have next to dogeared then to have Bound Couture with Jewels and Gifts underneath in a small font

Industry/Entity Type

Advertising

Logo Text

Bound Couture

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Handcuffs or the theory of being BOUND to something as part of the logo. I will try to find an example.
• Another idea could be to try link the O in Bound to the O in Couture to create cuffs... these are just ideas.