• US$220

• 17 designs

• 8 designers

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Poster Design Brief

We are hoping to launch a new campaign in June to give away a free vacation to cabo San Lucas with our industry partners (420/medical marijuana).

We are looking to have a really awesome poster design that will go up at our partner locations as the main customer touchpoint for our campaign. We will also be looking for other assets as well, therefore, we would like to discuss some additional work for the winning designer., which we will pay extra for.

Our company website is: www.livegiveheal.com

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Project Scope: Summer Promotion Ad Campaign

Desired Assets:
1) Poster for Marketing at Partner Locations (standard poster size)
optional:
2) Magazine Ad Design (want to include participating locations and their logos)
3) Table Top (12" wide by 4" tall)
4) Customized Raffle Ticket
5) Facebook Banner

Promotion Headline:
Win a week in Cabo San Lucas and Premium Water Pipes from AlderEgo all summer long!

Vacation Includes:
two (2) FREE round-trip airplane tickets from Seattle.
one (1) week at the luxurious Pueblo Bonito Sunset Beach Resort.
*all prizes are final and may not be exchanged, transferred to another party, resold or traded for Cash. Transportation to and from airport and meals are not included.
**resort information: www.pueblobonitosunsetbeach.com

Promotion Details:
Every Friday, beginning June 1st, 2014 through August 29th, 2014, AlderEgo Partners will be giving away raffle tickets for your chance to win over $6,000 worth of amazing prizes including premium glass pipes and accessories donated by AlderEgo and their partners.

For every $25 spent at any AlderEgo partner location, receive a raffle ticket for our weekly drawing.

Bonus
Earn two raffle tickets for every $25 spent purchasing Pipes and accessories from AlderEgo display cases.

When: June 1st, 2014 thru August 29th, 2014
Where: @ participating AlderEgo Partner Locations

Find participating locations at:
www.livegiveheal.com/locations

To find out if you have won, be sure to follow AlderEgo on Facebook at www.facebook.com/livegiveheal

Poster Design comments:
Please leave space on the bottom to add logos for our brand and partner sponsors.

I've attached a few image files and logo for reference. I've also attached a few poster design concepts that I like as well that shows my overall design interest.

Target Market(s)

We are obviously in the legalized medical marijuana market. However, our clients and partners tend to cater to white collar professionals who enjoy quality meds and a quality lifestyle of buying great brands. Our target market is diverse but ideally also shops at places like the Apple store, Urban Outfitters, Nordstroms and are decently educated or customers who desire to fit this demographic.

Industry/Entity Type

Industry

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must really jump out on the poster design that they can win a free trip to cabo!
  
  We need to have our brand, AlderEgo on the poster with good presence but not exaggerated as we want to balance our brand and emphasize our partners.
  
  We also really like very very big and bold lettering and fonts.

Nice to have

• While green is a very stereotypical color for the industry, it isn't a requirement.

Should not have

• What makes us so great and different, is that we don't look like the typical headshop. If you look at our merchandising strategy, our displays exude classy, rustic, modern, elegant, upper class, raw, organic appeal. We don't want an emphasis on traditional 420 marketing like graffiti art or lots of smoke heavy pictures. Marijuana images or photos should be subtle and not overbearing.

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Files

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