• A$400

• 49 designs

• 20 designers

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Logo Design Brief

We need a simple, recognisable logo that will be used across both digital and printed material including Internet, Social Media, Business Cards, Bread bags (brown paper), Flyers, T-Shirts and
Retail Point of sale

The logo needs to be able to stand alone, and also provide us with the option of adding a word/words underneath the logo to personalise our bread bags.

For example:
Sourdough 4 Michael
Sourdough 4 Santa Maria Primary school
Sourdough 4 Fathers Day
Sourdough 4 Soup... you get the idea!

The number "4" is significant in two ways.
Firstly it stands for the word "for".
Secondly, it represents the number of ingredients in the bread, which are flour, water, olive oil and sea salt.

Target Market(s)

Primarily Gen X. Schools and parents, community organisations and individuals who need practicality and convenience but want real food.

Industry/Entity Type

Digital

Logo Text

Sourdough 4

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word "Sourdough" positioned above (or around)the number "4".
  Logo must work in black and white as well as colour

Nice to have

• Images of the 4 ingredients - flour, water, sea salt, and olive oil could be used in the logo but are not a requirement.

Should not have

• Cursive fonts
  Any old-worldy images of wheat fields, wheat husks, bakers and wood fired ovens