• £150

• 57 designs

• 24 designers

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Logo Design Brief

We need a logo design for a new company based in London called 'Colour Tots'

Colour Tots is an Arts & Crafts (messy play) weekly class for toddlers and preschoolers (2 to 4 year olds) and their parents or carers.

We are teaching and encouraging children to learn through play and art by creating something new every week and exploring different material and techniques.

Projects include painting, printing, 3D modelling, collage etc.

We also have a structural play incorporated in our class were we encourage sensory play, learning about nature and science, signing and dancing and expressing ourselves.

Target Market(s)

Our target Market for Colour Tots is mainly mothers that have one or more kids between the ages of 2-4 years old. They are middle class/ upper middle class in their mid to late thirties and early forties. They are happy to take their children to a number of group activities and weekly classes especially if it helps them socialising and can have a cup of coffee while their little ones are happy playing and making a mess. Ideal target group Yummy Mummies

Industry/Entity Type

It Company

Logo Text

Colour Tots

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Logo styles of interest

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Font styles to use

Other font styles liked:

• White background with a nice black font, easy to read and identify, friendly and fun. We have used ‘Kristen’ and we seem to like it. This is our original idea but we are more than happy to consider different colours, fonts, and artwork if you have a suggestion. Please have a look at some ‘art’ work that we tried to do as an idea/ guide.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo need to be easy to read and identified, elegant, fun, colourful and playful (not crazy)…it could be almost a bit vintage/ shabby chic (since mums tend to love this kind if things).

Nice to have

• Ink/ Paint splashes, Smiley face/ stickman, art materials/ paintbrushes.
  
  We were thinking to use the 3 primary colours (blue, red and yellow) in different shades (not as obvious) to make the rest of the artwork (splashes, stickman and paintbrush). The final colours we have chosen so far are the following:
  
  Red: pantone 813c
  
  Yellow: pantone yellow c
  
  Blue: pantone 638c
  
  But please make suggestions based on your experience. What would look better together? What will print nicely? Something vibrant and happy.
  
  

Should not have

• Nothing too serious

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Files

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