Upmarket Coffee Shop/Restaurant seeks new logo

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Logo Design Brief

We are looking for a new logo for the rebranding of our Cafe/Restaurant.
The business is located in North West London and has been around for many years. The shop decor is a bit tired and we are renovating the shop, giving it a new image and name in the process.

The name is 'nu nosh' - "nu" can be more prominent than "nosh" in the logo.

The refurb will be a dark grey, exposed brickwork, real wood tables and floors and an accent colour yet to be decided - (possibly green/red). We will also be making a feature of our metallic deep red Gaggio coffee machine.

A bit about our menu: In addition to hot drinks - espresso, latte, cappuccino, mocha, americano, fruit teas, herb teas, mint teas,etc we also do lots of blended iced drinks and smoothies. On the food side we have a broad range of salads - roast veg, couscous, quinoa, sushi salad, nicoise, greek + many more. We also do a wide range of breakfasts, various homemade burgers, salmon dishes, chicken dishes, a small selection of pastas and desserts.

I hope that gives a feel for what we are after. I am more than happy to answer any additional questions if it will help clarify our vision.

I have added some of my own 'doodles' to the spec. Feel free to take any and run with them...

Target Market(s)

Young/middle age adults with high disposable income who like "proper" coffee and healthy eating.

Industry/Entity Type

Shop

Logo Text

nu nosh


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • - "nu" can be more prominent than "nosh"
    - quite like a sans-type font where the "n" & "u" are the same shape with one the mirror of the other.
    - must not be solely coffee focussed


Files
PDF
Payments
1st place
US$250
Participation payments x 2
US$20
Total
US$290

Project Deadline
26 Aug 2012 10:50:19 UTC
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