Health and fitness directory/ blog website
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This customer received 60 Wordpress designs from 8 designers. They chose this Wordpress design from TechWise as the winning design.
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Wordpress Design Brief
We need a website design for a health focused website. The website will be advertising other health businesses via their directory page. The website should not be too fitness focused, as it needs a balance of health as well.
We want the website to be fun and colourful, while also staying clean and easy to use. The current logo is green, however we would like to utilize other colour schemes as well to make the website 'pop'
The font used should be helvetica for main content.
Updates
Project Deadline Extended
Reason: The client has submitted some more feedback about what design features they like/ dislike. Please re-read the brief and incorporate these into your designs.
Thank you.
Added Friday, May 30, 2014
Project Deadline Extended
Added Thursday, June 26, 2014
Project Deadline Extended
Reason: The client is not 100% happy with the layout yet, we have updated the brief and also provided some design examples of what content fields are required. The designs were too busy and including content we did not need.
Added Monday, July 07, 2014
Project Deadline Extended
Added Monday, July 14, 2014
The client would like to see a design with complete creative freedom. They want something that represents 'vibrant/ energetic/ healthy/ fitness/ youthful'
They want complete creative freedom with the design, including colours used and layout options (even the colour of the logo can change). They feel they have seen too many designs that look the same/ too similar from their brief and have not seen anything different/ haven't been given any alternative options.
Maybe try a full width image/ large background/ oranges/ yellows/ greens/ helvetica font etc
Added Monday, July 14, 2014
Project Deadline Extended
Reason: Brief Updated
Added Monday, July 21, 2014
The brief has been updated, please read and submit new designs.
Added Tuesday, July 22, 2014
Target Market(s)
Fitness and health enthusiasts - clean living reflected in a clean website. Women aged 18 - 40
Industry/Entity Type
Advertising
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- HEADER - - -
Navigation: Home/Fit Girl’s Blog/Fab Recipes/Fashion & Product Fix/About Us/Contact Us/Sign Up Your Business
Rotating Banner - - -
Wording next to Picture: "The home of fitness, fashion and food inspiration." We then like the 'Join Now' which will lead to the newsletter sign up. Using the picture of the man next to the surfboard (included here).
CONTENT - - -
Blurb: h1: Welcome to Inspired Health
p: So you want to get fit and healthy but don’t know where to go? We’ll help you. Find something that moves you through NZ’s biggest Fitness Directory below. The hardest part is choosing something and then you just have to turn up. Go on, give something a go!
We also want a directory search (keyword, select from categories, select from sub categories, select from region, select from sub region). It is important the search section stands out on the page.
We need 3 featured directory listings (from word document attached)
There needs to be space for an advert on the page.
FOOTER - - -
Can we please have going right across the page a simple sign up to our newsletter.
1) Tabs at bottom of page:
Inspired Health Home/Fit Girl’s Blog//Fab Recipes/Fashion & Product Fix/About Us/Contact Us/ Terms and Conditions / Privacy policy (these could go across two lines)
2) Join Us: Sign up your Business / Advertise with us
3) Get in touch: info@inspiredhealth.co.nz / Follow Us (FB, Twitter, Instagram)
Nice to have
An upcoming event section with a few upcoming race names/ dates/ locations listed. Would be nice, but not required.
Should not have
- No tacky submissions
not be too busy (needs to be a simple and clean design)
not have any extra social media icons other than the three listed.
No additional content sections, other than what is listed above
no "what our clients say" section