Condo Logo Design Project
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This customer received 95 logo designs from 22 designers. They chose this logo design from Luis as the winning design.
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Logo Design Brief
Color logo for paper and electronic communications, parking passes and signs, and other materials with restricted space.
The community of "The Plaza at Westbriar" is in need of a logo to be prominently displayed at all building and clubhouse entrances and all visual communication elements for the community.
The community is located in Northern Virginia and consists of 116 units. A few pictures of the major buildings (4 total) are included in this project.
Updates
I have just added a few photos of the various buildings in the community.
Added Wednesday, August 22, 2012
All - I think I miscommunicated the name of the association. It is just "Westbriar Plaza"
I am not looking for anything which says "Community of Westbriar Plaza" or anything representing that.
I am looking for a logo which uses "Westbriar Plaza" or "WP" and/or a symbol.
Thanks
Added Thursday, August 23, 2012
Project Deadline Extended
Reason: All -
Given that this is a project to get designs for a condo community, I have to involve more than just myself when selecting a design. I am starting the survey process now with Board members and it will likely extend into resident feedback.
Thanks.
Added Thursday, August 30, 2012
Designers -
The condo board has informed me that as a result of pursuing this new logo, they would like to use the opportunity to "rebrand" the condo association as "The Plaza at Westbriar" rather than the current "Westbriar Plaza."
Please resubmit your acitve designs using this name or new designs. I will be extending the deadline.
I realize that you all are anxious to have this draw to a close (as am I), however your designs have opened the Board's eyes to the possibilities and they have decided to go in this direction.
Thanks.
Added Thursday, September 06, 2012
Project Deadline Extended
Reason: Please review the Update I just posted. Community in process of renaming to "The Plaza at Westbriar"
Added Thursday, September 06, 2012
Project Deadline Extended
Reason: I am sorry but I have been consumed by other matters. The condo Board meets this Thursday night at which time I hope to have a decision about the design. I appreciate your patience.
Added Tuesday, September 18, 2012
All - please stop submission of new designs as of this message. Thanks.
Added Tuesday, September 18, 2012
Project Deadline Extended
Reason: Board of Directors has released survey to residents to provide feedback. I am hoping this will be wrapped up by the end of the month. I underestimated the amount of time for the review and approval process so I really appreciate the patience of the designers.
Added Monday, September 24, 2012
All - I appreciate your patience. Our residents have voted on the designs and our Annual Meeting is October 18 at which time I hope the Board will make a decision and a designer will be notified that they have been selected.
Thanks.
Added Tuesday, October 09, 2012
Target Market(s)
Most residents are 25 to 40 years old and are professionals of all types (consultants, medical, legal, etc.)
Industry/Entity Type
Communication
Logo Text
The Plaza at Westbriar
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be subtle in color, nothing edgy on fonts. Dimensionally, the logo should fit withing roughly a square or a slightly tall rectangle.
Nice to have
- cant think of anything
Should not have
- No yellows, no animal pictures, no human representations, no cursive type fonts.