Socially interactive website enabling friends to recommend great things needs a logo

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This customer received 82 logo designs from 26 designers. They chose this logo design from ninisdesign as the winning design.
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Logo Design Brief
Background:
We need a logo design for a new website that allows you to recommend to your friends great places to stay, fantastic places to eat, trust health professionals, new gadgets and brilliant health and beauty professionals; it is fully integrated social network site.
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Design Specification:
1. Company Name "Zarebas"
2. We prefer simple designs. We don't need the design to be unnecessarily complex. Just make it simple and convey main messages.
3. We prefer smart designs. We want our design eyeball-catching and easy to remember.
4. The background to the site will most likely be white.
5. I would like a logo that is either blue or purple and conveys the idea that we are all about "discovering what your friends already know" and the power of 'word of mouth'.
Updates
Hi all,
Added Monday, August 13, 2012
Target Market(s)
Young (18 - 40) and web savvy. A slight female bias.
Industry/Entity Type
Health
Logo Text
Zarebas
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I am looking for a stylish and professional logo that’s polished and without too much detail. It must be powerful and denotes trust and the ability to interact. The logo must be attractive, professional and convey the ability to connect friends with great referrals
Nice to have
- I like the logo for toutd.com
Should not have
- It should not have too much detail. It is purely for web and app applications. It should not be playful or very detailed. Simple and strong.