• A$540

• 315 designs

• 106 designers

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Logo Design Brief

The Business Improvement Partners Brand
“Business Improvement Partners” is a small business advisory and coaching firm in Australia. We help businesses improve profit, create efficiencies, and grow. Our market is all sorts of small businesses, from micro (under $500K) to established ($20M), across all industries (tradespeople, retailers, manufacturers, logistics and professional services). We need to appeal to all these people.

We want a brand that conveys trust, authority, dependability, size and security. Our marketing is about growth and efficiency, so we want an image that is bold and allows us to look innovative and strong as a company. We don’t want a style that appears too conservative, or too flashy/bright/cheesy, or a small outfit that is untrustworthy.

Our Ideal Style
- Combination graphic and word logo
- Bold and with colour (ie, not a single colour, but a compliment of colours)
- Simple clean style, artwork that is clean without too much heavy detail – the graphic shouldn’t overpower the text and the text should be at least the same size or larger than the graphic
- No preference on colours so long as it keeps with the brand
- Abstract design preferred over a motif or real picture
- No cliché images - ie, no spinning globes, up arrows, etc which have been overdone
- Must have a distinctive look, bold feeling with curved lines rather than straight edges and corporate feeling without being conservative. Must say “trusted partner”
- We may want to product a version with just “improvement partners” so an option that works for two words as well as 3 would be good

Competitors / Similar Styles
See www.dstrategy.com.au or www.nbc.com.au or www.ptpartners.net.au for rough approximations. These are not ideal and we should be able to do much better.

Things We Don’t Like
- Overused/cliché graphics/styles that might appear cheesy to our client base
- Overly bold or colourful schemes that look tacky
- Cheap graphics that look like bad clipart

Target Market(s)

Small business owners, some micro-businesses and some established businesses

Industry/Entity Type

Small Business

Logo Text

web2grow

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Abstract design focussed on improvement or growth

Should not have

• Overused dull "globes" "arrows" or other cliched company symbols