• US$310

• 27 designs

• 7 designers

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Logo Design Brief

This is a genre of theatre focusing on the near future, issues and their effects and the possibilities for audiences to debate what future scenarios are acted out, and who wins and/or loses inthe new social context. The future is not negative or apocalyptic, but full of ways to manage how and where we go. I need a simple, strong, clear logo/business card front that includes the title, two descriptive words, and a timeline in the form of an arrow or arrows showing that the future has many possibilities, not just one. The mood is upbeat and modernistic, probably urban in feel.

Target Market(s)

Drama students, drama teachers, drama writers, performers, designers, theatre practitioners

Logo Text

Forward Theatre

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some form of design element that includes a timeline in black, but one that represents the past (on the left) as a single line, and from the ‘now’ point, splits into multiple futures, since there are many possible futures rather than the future (singular). May or may not have years marked on it, could just be abstract rather than literal.
• Possibilities may be represented by the letters (also black) themselves made from arrows that go in all directions except backwards (to the left), or the name Forward Theatre sitting on an arrow/timeline that splits into many on the right hand side, with the other words underneath.
• Below the title the words “Regeneration” and “Stewardship” (also black) must be included, since they represent the guiding ideas of this theatre.
• Colours of background probably orange on the left, blending into yellow on the right. The logo must also be able to be used in simple black/white/grey, with the words always standing out against the background.
• The shape must be standard business card ratio, so that the reverse of the logo/card will contain contact details, website, etc.
• Futuristic simple font, possibly edged, arrow features simple and clear, curved as well as straight.

Nice to have

• A mix of fonts could work, title different from guiding ideas.

Should not have

• Old fonts, cluttered design, all straight lines too cold and unfriendly.

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Files

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