• US$320

• 53 designs

• 11 designers

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Logo Design Brief

We need a logo design for a new company called Customyze.co that specializes in creating on-demand artprints on canvas or decals for all audiences consumers and businesses. We specialize in customizing the experience for users via the website so they can do what they want with their uploaded artwork (if they wish do so). But the idea is that we can offer artwork solutions in various formats, so not to limit to just canvas or decal, but a variety of artforms (mainly those two), with some Augmented Reality to be incorporated in the future. The final design should be a logo that incorporates the idea of customizing artworks and as well as have a modern feel. The logo must be able to be customized to various situations/events (see: "Must Have"). The tagline for the company is, "My Art, My Way". We intend to incorporate the logo into all company branding, such as flyers, e-mail newsletters, brochures, etc. (Read more in: "Must Have") Hope to possibly work with winner to possibly design website and packaging theme that go with logo. So that should be considered as part of creative process.

Target Market(s)

17-35 year olds interested in custom artworks, either to display print of their own art or photo or decorate walls or cool gifts for friends/family.

Industry/Entity Type

It Company

Logo Text

Customyze.co

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -The logo must have the ability to be customized depending on occasions, like holidays. (Think Google-like, but not as drastically extreme changes, or ideally like the London 2012 olympics ability to change colors within but still recognize the company logo).
  -A logo/emblem of some sort that is identifiable and able to be shortened that can be like the Favicon for the website or a short-hand version for packaging. For instance, maybe a letter is iconic so when someone sees it, they instantly know it's referring to the company.
  -Would be nice to see an alternate holiday-themed variety, to see the potential of the logo, i.e. imagine a Santa hat or snow flake, etc. for Christmas themed-variation, 'customyze to the holiday occasion' either through color/pattern or extra added appendage/extensions which don't seem forced (last minute thought).

Nice to have

• -It would be nice to see a playful color scheme on the logo that would probably go well with various packaging and web design. For example, the packaging comes in tube rolls and cardboard boxes, so the logo must be adaptable either into a short-form icon at the top of rolls or long-full form on the packaging.
  -We like the idea of playing with infinite symbol in some way possibly, because of the number of options we offer are vast and can customize product options limitlessly. (Possibility, but again, shouldn't cheapen the logo/feel)
  -Incorporate the .co into the logo as to make sure potential customers just inherently remember the site address.
  -Possibly see if a canvas/decal feel on or around some of the letters, or as a logo? As long as it doesn't look forced/cheap.
  -The logo can possibly be enhanced/added onto/broken down to be used with the branded product logos which shall be built around this.
  

Should not have

• -Design should not include old-style, serif fonts like Times New Roman. Should be more modern and not-so-generic looking.
  -Should not have a mascot of some sort.
  -Should not be tied to any specific product (canvas or decal) as there are also other custom art choices such as "prints"/"blocks" for customers.
  -If Canvas icon is to be incorporated in anyway, it should not include an easel as that we only do digital reproduction prints, no painting references.
  -The logo shouldn't overly emphasize the MY aspect, as we believe our customers aren't completely stupid and they would see that spelling difference, if there is any emphasis on the MY, it should be done smartly/subtle and not overtly.

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