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Gift Card & carrier design
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This customer received 23 packaging designs from 9 designers. They chose this packaging design from aayam as the winning design.
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A$300
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23 designs
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9 designers
Packaging Design Brief
We are launching a new gift card - the type you see in store at supermarkets and retailers. The carrier which the card sits on is pretty much finalised (which we have included in the files) and we just need the card design to be developed. We need you to consider how the card design will look on the carrier and also on it's own as it will be pictured on its own in some advertising.
CHALLENGE: Communicating all of the attractions in an effective way on one little card (with the help of the content on the carrier)
Ideally we'd like to feature some of the key imagery of the attractions that will excite,amaze and evoke feelings that make the purchaser want to experience it (or for the person they're buying it for)! However you must be careful that the card doesn't end up looking like a mish mash of photo's and to look at on stand this won't be clear enough.
MYFUN BRAND
The MyFun brand incorporates Australia’s Favourite Attractions including:
• Sea World
• Warner Bros. Movie World
• Wet ‘n’Wild
• Australian Outback Spectacular
• Luna Park
• Australia Zoo
• Taronga Zoo
• Wildlife Sydney
• Adelaide Zoo
• Melbourne Aquarium
• Sydney Aquarium
• Melbourne Ice House
• The Sydney Tower
KEY CATEGORIES
- Theme Parks, Zoo's, Aquariums, Cinemas, Bowling museums.
DESIGN
Design needs express – FUN, ENTERTAINMENT & ADVENTURE!
It also needs to fit within the MyFun branding – bright, colourful and FUN!
Reference website www.myfun.com.au
The design of the card can also flow onto the carrier artwork but just make sure that if it's featured on it's own its still ok.
FILES:
Imagery and artwork files can be found at this link:
http://www.hmmpromo.com.au/MyFunCard.zip
**CONFIRMING WE DO NOT REQUIRE A NEW DESIGN FOR THE CARRIER _ WE JUST NEED CARD DESIGN.**
Updates
Link to the images and template artwork have now been added to the brief - please let meknow if you have any issues accessing the files via the link
cheers,
Jen
Added Friday, August 03, 2012
Hi Everyone,
Thanks you for submitting your designs.
I just wanted to confirm that we only require 1 card design which should cature multiple images.
Some of you have inlcuded 4 card designs using the different images on each.
We haven't found a design that fits the brief as yet.
General feedback:
- Design needs to represent fun! This is a gift card to Australia's Favourite attractions - FUN, EXCITEMENT AND ADVENTURE are key!
- Note your gift card design can overlap onto the carrier card. Just need to make sure the card looks ok when it appears on it's own as well.
- See below some more references/examples on multiple use of images to help with inspiration
- Can we see some design variations using other shapes than rectangles/straight lines.
we look forward to receiving you revised deisgns.
Cheers,
http://www.facebook.com/photo.php?fbid=10150904696788445&set=a.10150558176313445.388217.15087023444&type=1&theater
http://www.facebook.com/photo.php?fbid=10150664488108306&set=a.10150567797523306.402510.40796308305&type=1&comment_id=7243256&offset=0&total_comments=57
Added Monday, August 06, 2012
Project Deadline Extended
Reason: Hi Guys,
Extending our deadline as we have not found the perfect design.
Please see the feedback we've posted and resumbit your designs.
Many thanks
Added Monday, August 06, 2012
Hi Everyone,
Thanks you for submitting your designs.
I just wanted to confirm that we only require 1 card design which should cature multiple images.
Some of you have inlcuded 4 card designs using the different images on each.
We haven't found a design that fits the brief as yet.
General feedback:
- Design needs to represent fun! This is a gift card to Australia's Favourite attractions - FUN, EXCITEMENT AND ADVENTURE are key!
- Note your gift card design can overlap onto the carrier card. Just need to make sure the card looks ok when it appears on it's own as well.
- See below some more references/examples on multiple use of images to help with inspiration
- Can we see some design variations using other shapes than rectangles/straight lines.
we look forward to receiving you revised deisgns.
Cheers,
http://www.facebook.com/photo.php?fbid=10150904696788445&set=a.10150558176313445.388217.15087023444&type=1&theater
http://www.facebook.com/photo.php?fbid=10150664488108306&set=a.10150567797523306.402510.40796308305&type=1&comment_id=7243256&offset=0&total_comments=57
Added Monday, August 06, 2012
Target Market(s)
Primary: Grocery buyer Mums - buying for gifts/kids presents etc. Secondary: All people
Industry/Entity Type
Store
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Images of the attractions
OR if you have a more clever way of representing the different attractions as a group - we are happy for you to submit these designs as well.
- myfun logo (multiple versions supplied)
FILES:
Imagery and artwork files can be found at this link. we have included templates for the carrier and card for you to work with.
:
http://www.hmmpromo.com.au/MyFunCard.zip
- value $100
