• US$400

• 82 designs

• 20 designers

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Logo Design Brief

I own a sports supplement store and sports apparel store in Sherwood Park, Alberta, Canada. The goal of the store is to appeal to the working class. The people in my town are trend setters with a high amount of disposable income. They all work and do not have a lot of time to work out or hit the gym so when they do they have to make sure it counts. I do not want much appeal to the hardcore crowd but the average working joe who is after a healthy lifestyle versus being the most in shape person at the beach. Our store also has a huge female appeal. We want females to feel extremely comfortable and at ease at the store, want them to know their are sports supplements for them as well. We also want the same feeling when the guys come into the store, we want them to feel comfortable and like they are buying supplements from people that care about what they do, how they work out and are always on top of the best sports supplements and apparel. Another part of our crowd is athletes too, from high school to professional. We really want to convey the message that we are the top choice for athletic apparel and supplements in all of Canada. The clothes we carry are Lorna Jane which is women's active wear out of Australia. I have exclusive rights to this brand in Canada and have to ensure the message is being relayed along. More information on the Lorna Jane brand can be found at www.lornajane.com. I want this to be a lifestyle store. The goal is to make a logo that appeals to everyone and conveys a healthy lifestyle and fashion. A tall order I am sure. It will be used as a staple for a franchise that is being currently built. Thank you for taking the time to submit a design.

Target Market(s)

25-45 50/50 male to female

Industry/Entity Type

High School

Logo Text

Believe Fit A Lifestyle Company