• US$500

• 125 designs

• 44 designers

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Logo Design Brief

Blood Legion is a highly competitive World of Warcraft guild looking for a new logo design. We have been an organization for 14 years through multiple video games. Our guild is ranked as one of the best in the world and we currently have a documentary feature film in production about us. (on what it takes to be the top in the world) Our team consists of 30 active players, but we also associate with retired members as well. We want to appear professional and appeal to potential recruits and other players.

Traits/goals which may help inspire you:
strong desire to be the best
attention to detail
critical thinking
teamwork
a sense of quality over quantity
a desire to promote gaming and esports
good sportsmanship
a desire to be taken seriously by non-gamers
significant bonds of friendship between our players

edgy, sophisticated, dynamic

We literally slay dragons in a fantasy game though... so we aren't opposed to a brutal/harsh interpretation.

Please see our current website: http://bloodlegion.com - We are in the process of redesigning our website. Please do not feel restricted by the color or design elements. We generally like the look of our current logo however it is not very functional or scalable onto merchandise. Use our website as a way to get a better idea of who we are, and not as a design guideline.

We are looking for a clean design with simple typography and no or minimal shading/textures.

This logo will most likely be presented on dark/black/grey backgrounds.
Color Palette: Should consist of 1-3 colors. Should ideally work as a single color if the situation calls for it. Do not free restricted by what color choices you use. We are fans of a silver/grey and bright red palette, but are VERY open to other ideas. Even through we're called Blood Legion, red is not a requirement.

We may be looking for follow-up free lance work related to your design if the winner is interested. (T-shirt/merchandise design, web design input, etc)


MUST scale onto merchandise

Thanks!

Target Market(s)

The design should look professional.
It should appeal to (in order of importance):
Potential recruits
Press looking to contact us for interviews
other gaming organizations
Other top players/guilds
Players looking to purchase in game items from us (they should feel like they can trust us)

I would estimate that 90% of the people who would view our logo would be ages 12-35. We care about what the 18-30 crowd thinks about us the most. The majority of visitors will likely be male, but the design shouldn't aim to alienate any demographic.

Industry/Entity Type

Games

Logo Text

Blood Legion

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must include the words "Blood Legion" Design must look good on a dark background Must scale well onto merchandise of all sizes. (anything from pens and magnets to messenger bags)

Nice to have

• Would be nice if it worked as either a single color or multiple colors for dynamic situations.

Should not have

• excessive shading/textures. Design elements that do not scale well onto small/large merchandise such as excessive blood splatter, or too much detail. Should not contain design elements that are specific to World of Warcraft, or any particular game. For example, do not include an arcade style joystick, game pad/controller or anything like that.