• US$400

• 121 designs

• 34 designers

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Logo Design Brief

We need both a logo and a brand mark for an alternative yoga apparel company. This is not your average yoga company looking for a typical yoga aesthetic. We are NOT interested in the clean, conservative style that is standard in the industry. We are all about 'Poise in Chaos', with both polarities represented in equal measure.

We need both the logo itself "AiogA', as well as a mark or symbol that will eventually stand on its own (like the Nike 'swoosh').

We are NOT interested in anything that even remotely resembles the typical yoga aesthetic (no reference to Buddhism, no lotus flowers, no eastern influence)

For aesthetic reference, please visit our Pinterest board at www.pinterest.com/jasonking79/brainstorm. PLEASE NOTICE THE LOGOS ON THIS BOARD, AND USE THEM FOR REFERENCE AS WELL AS THE OVERALL AESTHETIC OF THE BOARD. THIS IS ESSENTIAL TO THE PROJECT.

Target Market(s)

Our target customer is the hip, urban, style-conscious male or female (age 25-45). He shops at American Apparel and Urban Outfitters, and while he may not be athletic, he is definitely active. He snowboards, is a bicycle commuter or mountain biker, he practices yoga, does cross fit, etc.

Industry/Entity Type

Conservative

Logo Text

AiogA

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Edge. Rawness.

Nice to have

• Some images that could potentially be integrated are: arrow, horseshoe, compass, raised fist, native american influence, americana feel.

Should not have

• A traditional corporate feel. Any resemblance to anything traditionally 'yoga' (Buddha, lotus flowers, etc)

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