Elepago - Mobile Payments
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This customer received 93 logo designs from 27 designers. They chose this logo design from drewSG as the winning design.
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Logo Design Brief
Elepago is the name of the project; ele from electronic, pago means pay or payment in spanish. It is a 3rd party payment start-up. Similar to PayPal, elepago serves as the middle man for transactions. However, elepago is completely phone-based. Everything is done via calls/sms. Internet access/apps are supplementary.
The design should communicate simplicity, security, and speed. The logo should be fun, but professional.
I like "elepago" without caps.
"facil. rapido. seguro." could be a good tagline.
I like the mix of orange and blue or orange and green, but I am open to variations!
UPDATE: I think as an pictorial logo an elephant would be a good idea. A subtle, modern, playful, minimalist elephant. I think it would make it fun! Thanks.
Updates
for the tagline, facil and rapido have acute accents on the a (/ direction).
Added Friday, July 20, 2012
Target Market(s)
Mexico and Latin America
Industry/Entity Type
Internet
Logo Text
elepago
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.