Logo Design Project

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This customer received 135 logo designs from 39 designers. They chose this logo design from ZinTech as the winning design.
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Logo for a home building and remdeling company, located in Albuquerque,NM. Successful, established, sophisticated yet approachable. Homes from $400,000 to $2M.
My past logos have been inside an oval with traditional proportions. I like my last logo but have changed our name, slightly and it's very traditional looking. I want to present a more contemporary yet classic image. I think the oval shape is recognizable, for us. So a logo in an oval or facsimile.
Our building style is everything from 'old world' to 'comtemporary'.
We are known for our design details and quality of our product.
We are well known for the Joseph name. We have recently changed form Joseph Homes to Joseph Custom Homes.
View my website for inspiration. Www. Josephhomes. Com
We have been using the initials JCH on our business cards.
I looked at some other builder logos, The 2 attached files caught my eye
Updates
Project Deadline Extended
Reason: Was called outbof town, so I have not been able to focus on this project. Some designers are on the rightvtrack and I want to give them a chance to refine their designs.
Added Sunday, July 22, 2012
Project Deadline Extended
Reason: Waiting for a response from a couple of designers
Please Respond.
Added Thursday, July 26, 2012
Project Deadline Extended
Reason: This is a difficult and important decision. My last logo was in place for over fifteen years. So, we area giving ourselves time to refine - Monday will be the deadline.
Added Thursday, July 26, 2012
Project Deadline Extended
Reason: My partner was unavailable for final review. Need a day or two -
Added Sunday, July 29, 2012
Project Deadline Extended
Reason: My partner needs more time. So I have added two more days. We have a hard deadline on Thursday, that's it!
Added Wednesday, August 01, 2012
Target Market(s)
upscale, mid to upper income, sophisticated
Industry/Entity Type
Building
Logo Text
Joseph Custom Homes
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- general oval border or fit on an oval sign
some 'blue'color
Classic appearance, not too trendy
Sophisticated and elegant
'eye' catching
Business name
Nice to have
- 4-color logo that easily transitions to 2 color
Hand drawn qualities
I am liking seeing my corporate letters JCH
Should not have
- 'southwest' adobe look. that is too specific.
Should not be 'cartoonish'
'boiler plate' appearance