The Tea Cart

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This customer received 113 logo designs from 24 designers. They chose this logo design from jayam13 as the winning design.
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Logo Design Brief
I need a logo for an upscale, feminine, shabby chic meets royalty type of tearoom. We will be serving the traditional high tea, which will require the logo to speak luxury, refinement, and elegance as well as tea tastings, special events (bridal parties, children’s tea parties, etc.), which requires the logo to also speak contemporary, feminine, current, and clean. This blend is very important in order to drive the appropriate target market into our tearoom.
The tearoom is much like a royal garden – fine china, gold flatware, chandeliers, a custom mural sky ceiling of angels, tufted couches, glass displays, florals, etc.
Logo should have: British crown, “The Tea Cart” copy, a tea cart, a tea pot and tea cup/saucer. Design should be placed on a complimentary crest or enclosed in a frame.
The Rolling Tea Cart winner by Dalia Sanad is one I like, but with several modifications (it’s more simple and contemporary than what I’m going for).
I prefer gold crown and cart. Design should be one color, with the crest/frame as a different color. Please stick to the colors I provided as these along with my logo will define my corporate identity. I do want the design to pop and catch your eye, so please keep it clean and clear, but creative.
Updates
Project Deadline Extended
Reason: I want to make sure I get as many designs as possible plus Its taking me much longer to respond to feedback than I anticipated.
Added Wednesday, April 30, 2014
Project Deadline Extended
Reason: So many great designs, still cannot make a decision
Added Tuesday, May 13, 2014
Target Market(s)
Women ages 25-60 looking to socialize in a feminine, upscale environment.
Industry/Entity Type
Events
Logo Text
The Tea Cart
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- British crown included
a tea cart and tea pot
clever incorporation of the name
crest enclosing design
Nice to have
- multi audience appeal
would like to see several styles of tea carts
Should not have
- everyday plain fonts