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Healthy Jams and Sauces
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This customer received 20 label designs from 9 designers. They chose this label design from creativeendeavours as the winning design.
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C$200
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20 designs
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9 designers
Label Design Brief
We are looking for a new look for a subsidiary of our product line.
See attached for the configuration of the labels and the design should fit this label configuration. You can take a look at some of our other products at www.PureSnax.com.
These Jams and Sauces are represented as "Good for You" and are considered to be a Functional Food and outside the norm of a typical sugary sauce, jam or condiment.
They are Gluten Free and Diabetic Friendly.
The Pure Snax and Wow logo should remain as is we are just looking for a new look for the label series - pick one of the jams and show your creation with that.
The price point of these jams and sauces are at least twice if not more than the typical jam and sauce. Key visionary words for yourcreation; elegant, gourmet, upper end, the best, pride, ultimate.
Attached you will also find the design for our Xylitol line - it would be good if the jams and sauces would tie into this look.
Updates
Project Deadline Extended
Reason:
original deadline may have been too tight
Added Wednesday, April 30, 2014
I have received a few messages with respect to the jar that the label will be attached to. I have attached a picture of the jar with the old label that is currently on.
Added Thursday, May 01, 2014
Keep in mind that your submission does not have to be for all of the labels - you can pick one of the jam flavours and propose your design with that one alone.
Added Thursday, May 01, 2014
Reminder for the purposes of this submission, you only need to take one of the products and come up with a design for the product series.
Added Friday, May 02, 2014
Target Market(s)
This is for the Health Conscious market as well as people who expect to pay more for a Good for You product.
Not just Diabetic Safe and Gluten Free - Everyone Friendly.
Industry/Entity Type
Product
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- People perceive it to be a Product that is healthy and good for you
