• £300

• 118 designs

• 63 designers

---

Logo Design Brief

What we want!
A cutting edge logo / graphic identity that we can ultimately use on our website, mobile apps, print materials, and banner signage.

What we do!
Develop thoughtful, creative, urban residences that reinforce the character of the neighbourhood.
We build brownstones, live / work lofts, warehouse conversions and creative single family homes

Who we are!
Young global urban denizens looking to create transformative change in our neighbourhoods.

Goals:
• Disrupt the traditional residential home business – from product to experience
• Understand trends and our buying demographic
• Appeal to the lifestyle of our customers who want to live work & play in the same neighbourhood

Our Brand:
• Highlight our uncompromising high quality product / finish levels, attention to detail, well curated interiors, green initiatives, experience & architectural sophistication
• London / New York / Los Angeles sensibility

Target Market:
First / second time pioneering home buyers, 25-40 years old, that want to live in cool, urban environments close to the downtown core - think Williamsburg Brooklyn / Shoreditch East London
• Desire for mixed-use city living that offers vitality, diversity, community and entertainment
• Value community, arts, youthful energy, creativity, lifestyle

This is a new business and we not have any preconceived preferences for design, colour, style, etc. but have high expectations!

Target Market(s)

Target Market:
First / second time pioneering home buyers, 25-40 years old, that want to live in cool, urban environments close to the downtown core - think Williamsburg Brooklyn / Shoreditch East London
• Desire for mixed-use city living that offers vitality, diversity, community and entertainment
• Value community, arts, youthful energy, creativity, lifestyle

Industry/Entity Type

Entertainment

Logo Text

Invent Communities

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Urban sensibility to appeal to millennials and arbiters of taste