• US$200

• 17 designs

• 6 designers

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Mascot Design Brief

We need a logo and a mascot (a bear) for a new company based out of Tempe, Arizona, called Bare Necessities . Bare Necessities delivers a 1 months supply of all your toiletries and hygiene needs, directly to your door, every month, for significantly cheaper than you'd buy all of the products off your shelf.

Every month we send the products in a different bag that depicts our mascot; Sudz The Bear in a different humorous scenario, or portraying a funny (and poltically correct) stereotype. I.e. Hippy Sudz, Greaser Sudz, Frat Boy Sudz, etc.

I'd like 6 different pictures of the mascot, 1 default picture for the twitter and website, and 5 other images of Sudz in different humorous scenarios or outfits.

Check out our website for the current mascot we had designed- we're not really a fan of him. Think he looks kind of juvenile and slightly creepy.

Our website is: www.BNBAG.com

Character: Our target audience is generation Y college aged students- the logo and bear should be appealing to the target market, but still cute enough for mothers to want to buy the products for their kids. I'm thinking something along the lines of Kanye West's bear from the "College Dropout" cover. Teddy-bear esque but older, someone cool that you may want to hang out with. He could be wearing shades, have different accessories- go crazy! You can have some freedom on this- we want to see your ideas.

Industry/Entity Type

It Company