Logo ReDesign Project - Beach Fellowship
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This customer received 99 logo designs from 20 designers. They chose this logo design from Savana as the winning design.
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Logo Design Brief
We are in the process of redesigning our website resulting in a decision to redesign our logo/identity. The scope of this project is limited to logo design development. We are looking for a more contemporary logo that has cultural appeal yet has a timeless, traditional quality about it.
The logo should reflect our environment, culture, audience, and beliefs. It ideally will incorporate our local and global outreach without being a globe as a image.
Our location is Virginia Beach, VA in the United States however we are not located on the beach. The Beach is a common location identifiers for those in the region.
Updates
- UPDATES TO SUBMISSIONS:
1) Refrain from images that are commonly used such as star, open bible imagery, etc. We desire something a bit more unique.
2)
Feel free to use Christian symbols. that are generic - such as a cross;
preferably a bit more contemporary and implied in lieu of obvious;
abstract if you will.
Important: restating that within our name,
"Beach" to locals refers to location "Virginia Beach" shortened. Our
emphasis is more aligned to the Biblical meaning of Fellowship. Do a bit
of research to understand what the Biblical definition is and then what
stimulates your thinking. Our cultural environment is important:
connection, serving others locally and the world, etc. All ties
together.
Also review the proximity churches. Not wanting to look like those (wave imagery - its overused).
Also,
when you submit your design, please provide one or two statements of
your creative thinking on imagery, color selection. Since we are seeking
something unique and we are not creatives, your interpretation of any
imagery/designs is valued.
Keep it up!
Added Saturday, July 07, 2012
I wanted to share with you some additional insight into our church based on our Senior Pastor's sermon today. We believe in spirit (Holy Spirit embodied in us as believers), the truth (the Bible), and relationship (fellowship - see previous comments). Different Symbols for Different Aspects
Some insight into the spirit representations:
Thus the distinct aspects of the holy spirit are shown by these symbols which picture the functions the holy spirit is to play in each of our lives:
SYMBOL |
ASPECTS OF HOLY SPIRIT REPRESENTED |
Dove |
Compassion, Sympathy |
Oil |
Authorization, Healing Power, Cleansing and Refreshment |
Light |
Enlightenment |
Wind |
Life-Giving, Creative Functions |
Tongues of Fire |
Empowerment to Witness, Enlightened Truth |
These are again options for incorporating into the logo as perhaps an abstract or direct imagery.
Added Monday, July 09, 2012
Added Monday, July 16, 2012
Project Deadline Extended
Reason: Please note we have extended the deadline for this project. We have had some difficulty in scheduling conflicts in order to discuss current submissions. Please continue to refine and create new additions for consideration. We hope to provide feedback within the next 72 hours. Thank you!
Added Tuesday, July 17, 2012
We should be posting feedback on design submissions shortly.
Please continue to submit logos based on the original brief and the directional shift.
Added Wednesday, July 18, 2012
Hi All,
First thank you for your submissions. They have proven to be quite creative. You will notice we have eliminate quite a few. Please keep referring back to the original brief about "what not to include." We really want to stay away from denominational look, feel and symbolism. We do want to emphasize openness, unity, fellowship in its truest Biblical sense in a very casual but polished way. Again think iconic as you create.
We are holding to the 2 directions at this time. Some of the recent creative choices are quite interesting, unique. The remaining submissions are still in contention.
Unique ones include 910962, 908994, 908039. Drawn to stylistically 882841, 882839, 882826. Interesting color schemes, 882928. Again all are still contenders.
You still have time to submit new concepts and we'd love to see what you've still got held back!
Thank you! Feel free to email if you need further clarifications.
Added Friday, July 20, 2012
Just a reminder - deadline ends this Saturday, July 28th.
Let us know if you have any additional questions. Love to see more submissions. We hope to provide a bit more insight in the prior to deadline.
Thank you!
Added Tuesday, July 24, 2012
Hi All,
Thank you for your submissions. In the final 24! Love to see more of original pieces focused more off the original brief. Please refrain from using common imagery, clip art. Looking for originality in design, font use and color. Many of the submissions seem to be using blues, warm colors all representative of beach living (assumption by us).
Review our original brief scope document. Uniqueness welcome. Vary colors, fonts.
Good luck and thank you all for your submissions.
Review following closing tomorrow.
Added Friday, July 27, 2012
Also, unless you see your design as officially eliminated...All remaining still under consideration.
Thank you!
Added Friday, July 27, 2012
We have reduced the competitive set down to 16 designs. We are targeting the 10th of August as a decision date.
Please do not withdraw any of the logos. We have had some designers prematurely withdrawing submissions.
Thank you.
Added Monday, July 30, 2012
Hi All,
We apologize for the delay in decision making however one of our members of the team had an surgical procedure this week. We are estimating the due decision date to be next Friday, 17 August 2012.
Thank you,
Sue
Added Friday, August 10, 2012
Target Market(s)
All humanity - our doors and hearts are open to each person who wants the reality of Jesus Christ in his/her life. All ages, stages, and walks of life.
Industry/Entity Type
Environment
Logo Text
Beach Fellowship
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A contemporary, culturally appealing logo that will reflect our beliefs, style of worship, being in community and connection.
Used on website, print media, apparel, stationary, etc. Must be created for mobile and internet use.
Both color and grey scale versions of the logo.
Nice to have
- UPDATES TO SUBMISSIONS:
1) Refrain from images that are commonly used such as star, open bible imagery, etc. We desire something a bit more unique.
2) Feel free to use Christian symbols. that are generic - such as a cross; preferably a bit more contemporary and implied in lieu of obvious; abstract if you will.
Important: restating that within our name, "Beach" to locals refers to location "Virginia Beach" shortened. Our emphasis is more aligned to the Biblical meaning of Fellowship. Do a bit of research to understand what the Biblical definition is and then what stimulates your thinking. Our cultural environment is important: connection, serving others locally and the world, etc. All ties together.
Also review the proximity churches. Not wanting to look like those (wave imagery - its overused).
Also, when you submit your design, please provide one or two statements of your creative thinking on imagery, color selection. Since we are seeking something unique and we are not creatives, your interpretation of any imagery/designs is valued.
Keep it up!
Should not have
- 1) Cartoonish illustrations or images
2) Religious illustrations or images that are considered denominational; universal images permitted