Logo for a baby heart monitor
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This customer received 200 logo designs from 75 designers. They chose this logo design from Alex Martin as the winning design.
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Logo Design Brief
Logo to be used for a device called "Tiny Ticker" which is a device about 3cm diameter which clips onto a baby's clothing and makes the heartbeat audible.
Logo is to be used on the product and stationery.
I would like a design which is crisp and modern, remembering that the target market will be mothers expecting babies, so it should be organic, not corporate.
No shading or complex colours, one or two solid colours will do.
It is NOT a medical device. Please do not include any image which suggests illness or hospitals!
Updates
I have extended the deadline because I have some designs which are very similar and I'm having difficulty deciding which to select.
Added Wednesday, May 21, 2014
Target Market(s)
Expectant mothers.
Industry/Entity Type
Clothing
Logo Text
Tiny Ticker
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be recognisable reproduced small, for example as an icon on a smartphone.
Nice to have
- Convey the idea of heartbeat sounds.
Convey the idea of comfort, safety, tenderness.
Should not have
- Fine detail or shading.
Any medical implications.