• US$400

• 94 designs

• 33 designers

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Logo Design Brief

Outpost Games is a brand new video game company in San Francisco.

We know that people need to express their skill and creativity. And we think that video games that bring out the best in people's skill & creativity can become just as exciting to tune into as any high-stakes sport or dramatic TV show. We're building the kinds of video games that fulfill this need.

Outpost makes sophisticated, adult-themed computer games that are fairly realistic. The themes and characters of TV shows like Lost and The Walking Dead would be typical subject matter. These are games where people need to survive in extreme situations. Our games are designed to appeal to anyone from ages 18 and up that appreciates action, drama, competition, and intrigue, regardless of whether they're a player of the game or a spectator of the game. This includes men and women, and people from all around the globe. We plan on hiring exceptional craftspeople only.



The origin of Outpost:
- We're building a company that will be trying some very unusual things - making us an outpost on the frontier of entertainment. Our first game will also take place on a remote tropical island.
- We prefer simple logos: the kind you might find yourself doodling in your notebook.
- Black and white is preferred with one additional color at most is preferred, and with typographic font that we can replicate in our company presentations and in the game.
- The use of simple gradients is okay.
- We want to create an image of being serious, adult, technically amazing and artistically sophisticated.
- No cartoon characters or rainbow color schemes.


I've attached some logos that we love for reference.

Target Market(s)

People who like Drama, competition, and sophisticated games.

Industry/Entity Type

Building

Logo Text

Outpost Games

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be easy to read at small sizes.
  Should be able to be simplified - either the whole logo is simple enough to be shrunk down and still be readable, or one piece of the logo should be able to be isolated and used to represent the complete logo.

Nice to have

• Two versions of the logo: one full-size, and one small/compact version of it.

Should not have

• Cliche video game imagery. No D-pads, joyticks, or reference to classic video game tropes.

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Files

Download all files - 0.2 MB