• US$300

• 96 designs

• 37 designers

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Logo Design Brief

We need a new, more modern "tech-looking" logo for a new company based in Boston, MA called "Diameter Health".

The successful designer may also have the opportunity "rebrand" several of Diameter Health's solutions (DH Connect, DH Predict, DH Envision and DH Staff).

Diameter Health offers service and software solutions to healthcare organizations seeking to improve their clinical and operational performance. Through lightweight applications integrating best practices with practical analytics, Diameter Health helps clinicians focus on what they do best: delivering superior care.

More information about the company and an example of the current logo is online at: www.diameterhealth.com. See must have priorities for more information on color palette

Target Market(s)

The target market for our products and services are hospitals, health systems, and accountable care organizations (ACOs) primarly throughout the United States. Key decision makers are: Chief Information Officers, Chief Medical Information Officers and other executives within hospitals and health systems.

Industry/Entity Type

Healthcare

Logo Text

Diameter Health (Tagline is "360º Clinical Intelligence")

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be clean, professional and visually pleasing...would like to work in the concept of a circle given that the company's name is Diameter Health. If it flows, would also like to incorporate the tagline "360º Clinical Intelligence". It would be great if the logo can communicate "intelligence" and other key attributes of our solutions like: intuitive and easy-to-use, "lightweight app", extensible and scalable, etc.
  
  We would also like the logo to be able to be used in a grayscale version as well as in both "light on dark" and "dark on light" motifs.
  
  Note that the current color pattern is:
  
  In a RGB color space, hex #632523 is composed of 38.8% red, 14.5% green and 13.7% blue. Whereas in a CMYK color space, it is composed of 0% cyan, 62.6% magenta, 64.6% yellow and 61.2% black. It has a hue angle of 1.9 degrees, a saturation of 47.8% and a lightness of 26.3%. #632523 color hex could be obtained by blending #c64a46 with #000000. Closest websafe color is: #663333.
  
  Given that several screens have already been designed to incorporate this color pattern, we'd like to have the option to maintain this color, but given the larger objective of creating a new "brand" for the healthcare information technology space, we are also open to alternative colors and patterns as well.

Nice to have

• Based on the selected logo desing and color patterns, we would also like to incorpate the colors and design into the "banners" of our various software application.

Should not have

• I am not a fan of serif fonts, and would like a very clean, professional look and feel.