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We need your help!!!! OptiFleet Website Homepage Illustrations
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This customer received 115 illustration designs from 13 designers. They chose this illustration design from Kitchenfoil as the winning design.
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A$510
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115 designs
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13 designers
Illustration Design Brief
OptiFleet is a start up business providing vehicle lifecycle management consultancy - we help organisations, big and small, to get the most from their fleets. Our seven pillars of fleet management excellence (safe, sustainable, reliable, suitable, economic, compliant and transparent) are the foundation for everything we do. We are currently developing our website and would like 7 illustrations for the seven pillars. Please see the attached document for guidance on what we're looking for. We would like to use CMYK 100,0,0,0 and white only to provide harmony with our logo and our business cards (also attached below). We really want to represent to our clients that we are professional, clever and easy to work with and would like to show this through our graphics.
Updates
Apologies - just realised my brief only included six illustrations instead of the seven we require.... the leaf or tree should actually apply to sustainability. We also need a graphic relating to safety... which should be either a road cone or some other fleet/vehicle safety symbol.
Added Tuesday, June 26, 2012
Project Deadline Extended
Reason: As some designers are still finalising revisions to their designs and we still need to conduct a voting poll of our favourite designs we have extended the deadline for this competition. Thanks
Added Wednesday, July 04, 2012
Project Deadline Extended
Reason: We are still finalising our voting poll and subsequent feedback/changes with designers.
Added Tuesday, July 10, 2012
Hi All,
Added Wednesday, July 11, 2012
Project Deadline Extended
Reason: To allow time for revised designs based on updates to the brief.
Added Wednesday, July 11, 2012
I have just attached to photographs of a shop window display that has silhouette images with features we like. We like the use of the block colour and thin lines to separate the pieces of the silhouette. Obviously it will be in reverse for our icons given the background colour will be OptiFleet blue and the silhouettes will be in white. These example designs look clean, modern, refined and fresh. We'd like you to bring a little bit of uniqueness to your interpretations of the icons, rather than just using the clip art examples we provided and using them "as is".
Added Friday, July 13, 2012
I've added some more inspiration for these images. These use thin lines of black along with white and a background colour and I think work very well.
Added Friday, July 13, 2012
Project Deadline Extended
Reason: Just finalising changes to designs.
Added Sunday, July 22, 2012
Target Market(s)
Fleet Managers and Chief Financial Officers in organisations with 20 or more motor vehicles. The demographic is likely to be predominantly male, 30-60 years old.
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- OptiFleet Blue (CMYK 100,0,0,0) and white.
OptiFleet Blue background with white silhouettes of images (as per attachment)
Professional, modern, minimalist
Clean lines
Fresh
Complementary to logo and and business card
Should not have
- Cheesy interpretations
Multiple colours
