• US$200

• 106 designs

• 31 designers

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Logo Design Brief

Subtract Frame is a company that makes art and photography frames. We are named Subtract Frame because our frames are easy to use and minimal-looking, designed to draw more attention to the art instead of the frame. We simplify the framing process so our customers can concentrate on their art. We are looking for a clean, modern logo.

• Intended Use
We plan to use the new logo primarily on the Subtract Frame website and frame packaging, but we may also use it for letterhead and other purposes such as public communications, sponsorships, endorsements, etc.

• Concept / Theme
We prefer designs that may represent one or more of the following concepts:
-Clean
-Minimal
-Modern
-Art
-Photography
-Frames
-Simple


• Style
-San Serif
-Clean
-Modern

• Audience and Customer Base
The customer base for our frames also likes these websites:
needsupply.com
grovemade.com
pitchfork.com
sightglasscoffee.com
squarespace.com

• Color
The design should be in black and white

• File
Design must be submitted in a computer file format that is easily portable, such as JPG, PDF, Illustrator, PSD files

Target Market(s)

• Audience and Customer Base
Our audience is young, affluent people who love art but do not have the time to install complicated framing

The customer base for our frames also likes these websites:
needsupply.com
grovemade.com
pitchfork.com
sightglasscoffee.com
squarespace.com

Industry/Entity Type

Computer

Logo Text

Subtract Frame

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.