• A$200

• 13 designs

• 4 designers

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Banner Ad Design Brief

We need a set of banner ads for Google Remarketing campaigns for our web business www.recruitloop.com.au . The current banners are simplistic and are not working very well for us.

We specifically require:

First priorites:
250 x 250 Square
200 x 200 Small square
300 x 250 Inline rectangle
728 x 90 Leaderboard

Second priorities
468 x 60 Banner
336 x 280 Large rectangle
120 x 600 Skyscraper
160 x 600 Wide skyscraper

Formats: gif, jpg, png, swf (for Google). We would want PSDs to let us edit content.

Concepts - there are 2 of them beneath:

Concept #1: Why RecruitLoop

Develop a single design concept we can use with multiple text messages, focused on reasons ‘Why RecruitLoop’. Objective of this concept is to reinforce the benefits/features, using a range of messages.

Example text:

Why RecruitLoop?
Reason #10
10 hour risk-free guarantee
? Learn more

Example of another company doing a similar campaign: https://skitch.com/mikeoverell/ebeib/marketing-167-notes

Other reasons:
Reason #x
80% cost savings

Reason #x
Recruiters with 10 years’ experience

(Once we get the concept, we can build all the reasons ourselves with the .AI file and generate the finished banner)


Concept #2: Video interviews

Develop a separate concept focused on video interviews. The objective of this concept would be to sign-up free users for the beta (allowing us to test conversion rates for online marketing). Our beta site is at: https://beta.recruitloop.com If you watch the demo on this site, you will get an idea of what our system does.

Possible image (may only work for squares/rectangles):
https://beta.recruitloop.com/resources/static/i/rl-vi-theme-beta.jpg (if you wnt the .AI for this file, please let me know)

Some examples of text you might want to use:

a)
Screening job candidates?
Try automated video interviews.
? Try now for free

b)
Only meet the best job candidates in person
Automated video screening interviews
? Try now for free

Industry/Entity Type

Business

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must use the look and feel of our current site - mainly with color scheme.

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Files