• A$700

• 33 designs

• 9 designers

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Web Design Brief

We want a new "Wow" website. Please help this become a reality.

Kidactive is a provider of childrens holiday programmes aimed primary at children 5yrs to 12 yrs. You can view our current site at www.kidactive.co.nz

This website is a primarily a booking portal. Parents typically come to the website to register and book for courses after having seen them in a booklet. However we are changing the marketing approach and are now trying to attract parents directly to the website. Therefore we want the website to be very graphically appealing, very easy to browse and navigate and must be easy to register and book.

The front end is what is being re-designed. The new front end MUST be compatible with the existing back-end system and processes and the back-end should not need to be changed at all. People lodging a tender must familiarise themselves with the existing site and ensure that the new front end will be fully compatible.

The site must be PHP

This tender will not include a re-design of the logo. Please use the current logo which is attached with this document.

Everything else is up for re-design. The site needs a new, clean, crisp modern design. (See Likes and Dislikes).

Some yellow must be used somewhere within the colour scheme to be in keeping with the brand colours. However no yellow background please.

We currently operate in 2 main regions: Auckland and Palmerston North. However we will be adding new regions soon. The website should make it easy for users to find courses in their region easily.

We also offer term time activities – the site needs another area for that. Perhaps emulated as another “region”.

Beyond that courses are offered across a range of activities. Ideally the website would organise courses logically so that users can find what they are looking for easily.

However, if possible it would be good for the user to be able to browse by area. For example within Auckland there would be North Shore, Central, West, East and South. Within each area a range of course are available – e.g. Skateboarding, Surfing etc. However we don’t want this to be the primary design goal. This is more a “could have” than a “must have”

Once the user has found the course they want the site needs to have a course identification button / tab / box e.g. Tennis. Once the user has clicked through all the details pertaining to the tennis courses on offer should be presented. People are used to searching the existing website in this manner.

When clients click through from the course they have chosen to book the GREEN box that’s say “More Info” needs to be changed to say Book Now

Needs to the ability to have photos displayed on each page next to course descriptions or a panel of photos showing the children doing the activity displayed on that page.

Needs the ability to select the “Pick up locations” To show up in the booking form and class attendance sheet e.g. 7.45am/4.45pm: Greenlane Mcdonalds Carpark. In front of McDonalds by the shopping trundler bay.
8.10am/4.10pm: Coxes Bay Reserve, West End Road, Westmere in the car park in form of the tennis courts

Needs to have Course options above the line (at the top of the page)

Needs to have a description of Kidactive below the line (at the bottom of the page)

You can provide stock images but they must be New Zealand activities (i.e. not American Football) and pre-approved by us. Alternatively we can supply some images.


What adjectives should best describe your website design?
Clean, modern, professional, vibrant, both kid and adult appealing, fun, interesting


What content must be included in the website design?

• Home page
• Contact us
• Testimonials
• Terms and conditions
• New customer sign or log in
• My account or existing client log in
• Facebook button,
• Sign up to the newsletter (mailchimp)
• Refer a friend option – where they input a friend’s contact details, we then send them a one-off email “from” the friend with a HTML email describing our website. Content of the email must be able to be modified easily later (by a programmer).
• “Become a course provider” enquiry tab. This could be a simple form which emails details through.
• Have “View latest booklet” tab which downloads a PDF of the booklet after submitting the users email address onto our MailChimp mailing list (must offer mailchimp integration).
• Must support Google analytics data collection

Target Market(s)

Parents, both working and stay at home, children aged 5-15 years of age with middle – high income.

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The site must be easy to use and navigate.
  
  Users need to be able to navigate with the minimal number of clicks as the site is used by busy mums with no patience!
  
  Users should be able to find exactly what they want with absolute ease.
  
  Needs to be appealing to children aged 5 – 12 years old as well as parents of children within that age range.
  
  Needs to have lots of images of children doing the activities offered. Should NOT have cartoon images!
  
  Must be able to written in PHP – this is to enable it to be compatible with the existing back-end.
  
  The front end is what is being re-designed. The new front end MUST be compatible with the existing back-end system and processes and the back-end should not need to be changed at all. People lodging a tender must familiarise themselves with the existing site and ensure that the new front end will be fully compatible.
  
  Likes:
  
  Big Icons
  Clean, crisp design
  Vivid, striking in appearance
  Uncluttered
  Easy to navigate
  Social Media integration
  Modern
  Not much ‘below the line’
  Thematically consistent
  Easily modifiable pictures and content
  Like real images
  Search bar would be good if effective ONLY
  
  What colours do you want to see in your website design?
  The Yellow in the logo BUT NOT as the background, purple as in the balls etc on logo, white for clean and simple easy to read, black for writing and other areas for details ie boarders etc.
  

Should not have

• Dislikes:
  
  Cartoon images – must be real images.
  Moving, floating in and out and spinning pictures text or photos
  Clutter
  Underlining
  Intentionally misspelt words and typos
  Content ‘below the line’ on the Home page
  Backgrounds ending before the edge of the screen
  
  What colours do you NOT want to see in your website design?
  Browns, pink, pastel colours, mustard, pale yellow, and not a confusion of colours – must be themed and consistent.
  
  

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Files

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