Logo Design for New Contemporary Clothing Brand

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This customer received 120 logo designs from 47 designers. They chose this logo design from Little Sofi as the winning design.
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Brand New Contemporary Clothing Company looking for:
Logo Design for Designer Clothing Brand:
Ultra Violet Kids
Please DO NOT think kids brand. Think FASHION Brand!
The design will be the brands face so it needs to be:
chic, modern, stylish
Think DVF, Chloe, Philip Lim, Suno
Attached is the logo i have been using which is not good enough!
Also my Etsy Boutique where you can see some of my designs:
https://www.etsy.com/shop/UltraVioletKids?ref=si_shop
No rainbows, stars and moonbeams
Updates
Hi everyone!
Thank you for helping me out. Please not: DO NOT think kids brand. Think FASHION Brand! CLEAN, MODERN, STYLISH.
Best,
Michelle
Added Friday, April 04, 2014
Please focus on the ULTRA VIOLET and do not put too much focus on the word KIDS
Added Friday, April 04, 2014
Target Market(s)
Fashionable, rich
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must catch your eye and be memorable, clean and stylish