• £210

• 94 designs

• 23 designers

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Logo Design Brief

Idyll

idyll

Pronunciation:/'?d?l/
noun
an extremely happy, peaceful, or picturesque period or situation

Or

2. A scene or event of a simple and tranquil nature.
3.
a. A carefree episode or experience: a summer idyll on the coast of France.
b. A romantic interlude.

It is also a name that I believe can facilitate product extensions more comfortably. Somehow it just feels right.

Current product ideas for this brand include:

Robes with a towelling lining, beach cushions with a pocket (for suncream, cigs, sunglasses) in towelling, handkerchiefs, one side cotton, the other towelling (for use as headbands) , sarongs (also one side towelling the other cotton.

I would like you to concentrate completely on this route and try to reflect in the typography a cool, bohemian premium brand feel.

I already have a logo in mind which is using Goodfellow or Trinigan in a turquoize out of a dark purple but feel free to challenge this/experiment.
(SEE FILE ATTACHED)

(Addition) Also no palm trees. This is a beach AND nightwear accessories brand and it's not a route I wish to go with.

Whether you use any symbols is up to you but I am not usually pro this. Perhaps a device of some sort around the logo. But do remember that this brand will require small labels (clothing type ones) to go on all products ; maybe but not necessarily long and thin, could be square or oblong. But bear in mind it needs to be created/stitched so for example oval is a no go.

Please also work up an example of this
logo for anything else you feel would add interest or value. Thinking stationary/POS.

It is an unisex label. If there are going to be variations (in sizings for example) perhaps this can be reflected in colour coding.
Work up an example of this.

I am not looking for straplines. But if one springs to mind, do proffer it.

Target Market(s)

ABC1 and 2's M/F broad age group 21-49

Industry/Entity Type

Clothing

Logo Text

idyll

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - ability to work in black & white
  - ability to copyright so no copies of other logos

Nice to have

• I accept that my basic direction is stifling to creativity if you go with what I have asked.
  ie: the font and colours I have briefed in
  
  Challenged ideas will be met with a very open mind.
  Going through the options here I quite like Emblem logos but i'm not sure they could work. happy to be proven wrong.

Should not have

• Palm trees!

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Files