New Logo Design for Co that supports Startups

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This customer received 155 logo designs from 33 designers. They chose this logo design from Pijar as the winning design.
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Logo Design Brief
Discovery Associates is a new company located in Arkansas that needs a new logo. We provide two types of services to startups - 1) in-depth market research: to help them understand the needs of their customers, determine market size for future sales, assess competitive products and how their product will fit (what their value proposition will be), how they should price their product etc. AND 2) Grant Writing: we partner with new technology businesses to write government grants to help get government funding for new companies, and we prepare business plans that these new businesses can take to investors to get funding (based on sound market research, financial projections etc). So in a nutshell, we support startups by helping them understand the market, developing a Go-to-Market strategy for them, and helping them to get funding to execute on this strategy and make their business dreams come true!
Logo should convey professional confidence, growth, support, nurturing, modern company
color palette preference: http://www.colorcombos.com/color-schemes/229/ColorCombo229.html
Logo should convey professional confidence, growth, support, nurturing, modern company
Tagline is: Discover Your Business Potential OR Discover Business Success , Discovery Associates is a new company located in Arkansas that needs a new logo. We provide two types of services to startups - 1) in-depth market research: to help them understand the needs of their customers, determine market size for future sales, assess competitive products and how their product will fit (what their value proposition will be), how they should price their product etc. AND 2) Grant Writing: we partner with new technology businesses to write government grants to help get government funding for new companies, and we prepare business plans that these new businesses can take to investors to get funding (based on sound market research, financial projections etc). So in a nutshell, we support startups by helping them understand the market, developing a Go-to-Market strategy for them, and helping them to get funding to execute on this strategy and make their business dreams come true!
Logo should convey professional confidence, growth, support, nurturing, modern company
color palette preference: http://www.colorcombos.com/color-schemes/229/ColorCombo229.html
Logo should convey professional confidence, growth, support, nurturing, modern company
Tagline is: Discover Your Business Potential OR Discover Business Success , Discovery Associates is a new company located in Arkansas that needs a new logo. We provide two types of services to startups - 1) in-depth market research: to help them understand the needs of their customers, determine market size for future sales, assess competitive products and how their product will fit (what their value proposition will be), how they should price their product etc. AND 2) Grant Writing: we partner with new technology businesses to write government grants to help get government funding for new companies, and we prepare business plans that these new businesses can take to investors to get funding (based on sound market research, financial projections etc). So in a nutshell, we support startups by helping them understand the market, developing a Go-to-Market strategy for them, and helping them to get funding to execute on this strategy and make their business dreams come true!
Logo should convey professional confidence, growth, support, nurturing, modern company
color palette preference: http://www.colorcombos.com/color-schemes/229/ColorCombo229.html
Logo should convey professional confidence, growth, support, nurturing, modern company
Tagline is: Discover Your Business Potential OR Discover Business Success , Discovery Associates is a new company located in Arkansas that needs a new logo. We provide two types of services to startups - 1) in-depth market research: to help them understand the needs of their customers, determine market size for future sales, assess competitive products and how their product will fit (what their value proposition will be), how they should price their product etc. AND 2) Grant Writing: we partner with new technology businesses to write government grants to help get government funding for new companies, and we prepare business plans that these new businesses can take to investors to get funding (based on sound market research, financial projections etc). So in a nutshell, we support startups by helping them understand the market, developing a Go-to-Market strategy for them, and helping them to get funding to execute on this strategy and make their business dreams come true!
Logo should convey professional confidence, growth, support, nurturing, modern company
color palette preference: http://www.colorcombos.com/color-schemes/229/ColorCombo229.html
Logo should convey professional confidence, growth, support, nurturing, modern company
Tagline is: Discover Your Business Potential OR Discover Business Success
Updates
Hello, I just realized there was a place to upload design ideas and comments about the logo. So you may want to check back on this job (for those of you that have already submitted), because there is new info.
Added Tuesday, April 01, 2014
For anyone that wants to participate in another contest I am holding for product logos under this company brand, please search for a job called "Polish Clip Art Logos" ... I was going to do three separate contests, but after more careful consideration, decided that the same person probably needs to do all three since they will be advertised together.
Thanks for your hard work and support.
Added Monday, April 21, 2014
Target Market(s)
My target market is startup companies. I have tended to work primarily for biotech, pharmaceutical and high tech companies in the past. These are usually small businesses where the owner is a professor that has developed a novel technology and wants to create a business, or a company that is very young and is just getting started with sales and needs sales support. Much less frequently, but not impossible, I would work with a large company.
Industry/Entity Type
Government
Logo Text
Discovery Associates is the company name; tagline will be: Discover Your Business' True Potential
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I have a pretty open mind on this one. I don't want playful, but I don't want boring either.
Nice to have
- I like the idea of something that conveys growth, since we are helping startups grow. There is a tree logo that I included in my attachment that I like that incorporates hands (showing care, personal touch). I've also seen hands holding a plant that is interesting ... maybe something that conveys growth from a sprout to a tree??? Not that it has to be this in any way ... just a random idea. I don't want all tree or plant options to consider, but this might be something to think about.
Should not have
- no pink.